4-year investment to expand hair care research and technology – Manila Bulletin

Dyson consistently invests in innovative technology. Most recently, in line with its plan to expand and accelerate R&D across its beauty portfolio, Dyson committed half a billion GBP. The global technology company also announced plans to launch 20 new beauty products over the next four years.

It was 6 years ago when Dyson launched the Dyson Supersonic hair dryer, which revolutionized hair care technology. The revolutionary hair dryer uses fast, controlled airflow and intelligent heat control that dries hair quickly while keeping hair strong and healthy. Dyson subsequently developed a range of styling tools designed to deliver superior styles for all hair types, limiting exposure to extreme heat damage.

St. James Power Station

Rigorous testing of new ideas and technologies takes place 24 hours a day with 6,000 engineers and scientists who have access to hundreds of laboratories across Dyson’s four technology campuses. By developing test platforms and using state-of-the-art equipment and machines such as scanning electron microscopes, thermal cameras and laser airflow machines, all this helps engineers better understand the impact of hair damage, global hair types and effects from the high-velocity air flow. The effectiveness of Dyson styling tools stems from a decade of research. Developing technology for all hair types remains a key focus for research and development teams. The half a billion GBP investment will create new laboratory spaces to sharpen Dyson’s understanding of global hair types and damage, while supporting the continued diversification of Dyson’s beauty technology.

Dyson’s latest hair care technology

Dyson Supersonic hair dryer

Dyson Supersonic hair dryer with flying attachment

The powerful and fast Dyson Supersonic hair dryer is designed for different hair types. Unlike traditional hair dryers, the Dyson SupersonicTM hair dryer measures the air temperature over 40 times per second to adjust the output temperature. The device features Dyson’s Smart Heat Control technology, which prevents extreme heat damage and helps protect hair’s shine. The Dyson Supersonic hair dryer is designed for balance in the hand and is quieter than other hair dryers.

Dyson Airwrap multi-styler

Dyson Airwrap Multi-styler

The Dyson Airwrap Multistyler is Dyson’s most effective and efficient Airwrap to date. Dyson engineers challenged their own design to miniaturize and multiply the Coanda effect, creating a fully customizable styling tool that delivers a range of styles for different hair types without extreme heat. Coanda occurs when air driven at the correct speed and pressure naturally follows an adjacent surface, entraining the surrounding air and hair. With it, users can now achieve curls and waves faster and easier. It mixes the previous two barrels into one attachment. Now users can style the entire head without having to change the attachment midway.

A. Airwrap barrels

The next generation of styling cylinders feature a rotating cool tip and can achieve curls and waves faster and easier. The previous use of two barrels is now mixed into one attachment. Users can now style the entire head, creating clockwise and counterclockwise curls and waves without having to change the attachment mid-style.

B. Airwrap Brush Attachments

The Dyson Airwrap Multistyler is also equipped with redesigned brush attachments for precision styling with improved Coanda performance.

C. Coanda Ironing Dryer

Along with the brush attachments is the all-new Coanda Dual Purpose Dryer Smoother. The Coanda Smoothing Dryer hides creases in one pass without extreme heat and transforms into a powerful dryer at the flick of a switch.

D. Comb attachment

A wide-tooth comb attachment designed for curly and coiled hair helps add shape, volume and length as it dries. Dyson comb teeth are designed with soft curved tips to glide through hair without sharp edges to catch, pull or cause damage.

Dyson Supersonic hair dryer and Dyson Airwrap TM multi-styler gift sets in Vinca Blue & Rosé are available at Dyson Demo Stores Greenbelt 5, SM Aura Premier, The Podium and SM Mall of Asia.



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