74% ARR growth and more powerful media technology

Copenhagen, August 30, 2022 (GLOBE NEWSWIRE) — Announcement nFr. 92022

Media technology company Hypefactors reports solid growth for the first half of 2022. The key figures are:

  • ARR: 74% growth

  • Revenue: 79% growth

Revenue for the period amounted to DKK 4,528 million, compared to DKK 2,530 million in the first half of 2021, corresponding to an increase of 79%. Earnings before interest, taxes, depreciation and amortization (EBITDA) amounted to -0.198 million DKK compared to H1/2021, showing an EBITDA of -2.231 million DKK. Hypefactors reached an annual recurring revenue (ARR) of DKK 9.9 million on 30 June 2022 (30 June 2021: DKK 5.7 million), an increase of 74% over the last twelve months. The main commercial focus was on direct sales to enterprise customers using the complete media intelligence platform. Hypefactors is an innovative media intelligence technology developed with artificial intelligence and machine learning to make the impact of communication measurable and to optimize workflows through automated and easy-to-use solutions. The combination of unique in-house crawling technology and partnership agreements makes it possible to monitor everything from print, online and electronic media to review sites and social media platforms such as Facebook, Instagram, Twitter, YouTube, Pinterest and TikTok. In the first half of 2022, the platform was expanded, improved and refined, making the unique technological assets stronger than ever.

Technical assets
The company launched its Names of Interest (NOI) technology in June 2022. NOI Tech is an implementation of Hypefactors’ proprietary AI-based Named Entity Recognition (NER), now brought to a new level of precision and scale with NOI. NOIs are the media equivalent of “points of interest” used in global navigation technology. The AI ​​at the heart of NOI automatically identifies and classifies names of products, services, companies, governments, foundations (or any legal entity), countries, states, regions, cities, villages, landmarks, people, sporting events and special occasions that may be useful or interesting.

By applying NOI enrichments live and continuously to all global media data, Hypefactors lays a new technological foundation from which new levels of media monitoring precision can be achieved, new product PR/communications solutions can be built using NOI’s personalization and recommendations, as well as new solutions can be built for data-driven business segments such as marketing and finance.

Combined with the latest data enrichment additions to Hypefactors’ Atlastic media intelligence technology, incl. automated analysis of brand reputation and trust in earned media mentions, the inclusion of automated NER technology is an important cornerstone of the overall solution. NOI is powered by AI-based NER developed by Hypefactors’ team of engineers and linguists. It builds on our already existing multilingual AI building methods, also used for our Reputation-AI and our Presence-AI. The proprietary approach contributes to Hypefactors’ unique technology assets and IP base. NOI is the core technology taking media intelligence to the next level and is the cornerstone for a set of new innovative product features planned for the second half of 2022 and 2023.

incomes Statement, H1-2022

Danish kroner

H1-2022

H1-2021

income

4,528,437

2,529,778

Own account work recognized in assets

3,627,572

3,002,280

Costs of raw materials and consumables

-2,475,154

-2 115 657

Other external costs

-697,503

-1 096 130

CityFrwithwith prFrfiT/lFrwithwith

4,983,352

2,320,271

Staff expenses
Earnings before depreciation

-5,181,332
-197,980

-4 551 396
-2 231 125

Depreciation and impairment

of intangible assets and properties, facilities and

equipment

-3 111 449

-2,340,300

EtcFrfiT/lFrwithwith befFrre finan° Сial in° СFrme ane expenses

-3,309,429

-4,571,425

Financial income

0

0

Financial costs

-954 987

-412,536

Profit/loss before tax

-4,264,416

-4,983,961

Tax on profit/loss for the year

592,316

0

YesT prFrfiT/lFrwithwith fFrr The Mrear

3,672,100

4,983,961

Balance sheet3June 0

Danish kroner

H1-2022

H1-2021

Assets
Development projects underway
Intangible assets

13,319,724
13,319,724

12,722,320
12,722,320

Other fixtures and fittings, tools and equipment
property, a plant and equipment

0
0

96,918
96,918

deposits
Investments in fixed assets

233,940
233,940

233,940
233,940

Fixed assets

13,553,664

13,053,178

Trade receivables

3,042,478

1,868,316

Collecting corporate tax from

2,019,891

847,056

Advance payments

202,475

148,619

Receivables

5,264,843

2,863,991

Cash in the bank and at the cash desk

1,292,969

1,346,419

Current assets

6,557,812

4,210,410

Assets

20,111,476

17,263,588

Danish kroner

H1-2022

H1-2021

Liabilities and equity

Share capital

1,113,866

955,250

Reserve for development costs

12,633,028

11,811,435

Retained earnings

-13,283,597

-13,513,900

Equity

463,297

-747 215

Other duties
Long term debt

4,186,207
4,186,207

3,500,000
3,500,000

Trade obligations

3,559,352

4,010,212

Liabilities to group companies

841,304

841,304

Other duties

3,773,442

4,642,759

Deferred revenue

7,287,874

5,016,528

Short term debt

15,461,972

14,510,803

Debt

19,648,179

18,010,803

Liabilities and Equity

20,111,476

17,263,588

Outlook and capital resources
Demand for end-to-end technology solutions for media intelligence is expected to continue to grow. The company still expects to reach ARR in the range of DKK 10.5-12.0 million by the end of 2022. Continued investments in technology and commercial scaling to ensure long-term ARR growth are expected to result in negative EBITDA. The Board of Directors continuously strives to optimize the company’s capital structure. To support business growth and strengthen equity and capital resources, a group of investors injected MDKK 6.0 into the company (in a private placement, capital increase) in combination with a conditional commitment from Vaekstfonden (Danish State Investment Fund) to issue a loan of 4.0 MDKK. The first loan tranche (MDKK 2.0) from Vaekstfonden was disbursed to the company in Q3 2022.

—-

regarding Hypefactors LIKE

Hypefactors is Earned Media’s integrated AI-based technology platform to support better media intelligence and reputation/trust management.

Hypefactors combines data, analytics, technology and tools to deliver a unified and easy-to-use experience. With all the tools to automate and facilitate the work and all the facts to document the results. In addition to media monitoring in the various media channels, the platform provides access to a number of facts, incl. automated documentation of the monetary value and quality assessment of each third-party media mention. The platform also contains other time-saving tools such as automatically generated media reports and a mobile app that gives access to media mentions in real time. The company is listed on the Nasdaq Growth Market in Copenhagen, Denmark.

For more information, please contact:

Kasper Jans, CEO: Tel.: +45 20167481, Email: [email protected]

Pierre André Montjovet, Chairman of the Board: Tlf: +41 (0)78 922 33 0,
e-mail: [email protected]

Hypefactors LIKE
Kronprinsessegade 8B
1306 Copenhagen K
Denmark
www.hypefactors.com

Certified consultant
Oaklyns Denmark
Østergade 26B
1100 Copenhagen K
Kim Harpøth Jespersen, Partner, M +4552150243, Email: [email protected]
www.oaklins.com

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