A sports fan works closely with Los Angeles teams

Sports Illustrated and Empower Onyx spotlight the diverse journeys of Black women in sports—from veteran athletes to future stars, coaches, executives, and more—in the series, Elle-evate: 100 Influential Black Women in Sports.

If you ask Denise Jones to describe herself, she’ll say she’s a sneakerhead and a fan of all things Los Angeles sports. She says her ability to talk and chat about anything with anyone is a secret weapon she uses in her myriad professional roles.

Jones prides herself on being well-versed in the many different capacities of the sports media industry: on-air broadcaster, sports personality, producer, writer, business developer and consultant are all roles she fills. Her CV includes high-profile clients such as Nike, Adidas, Puma, Shoe Palace and many more. But more than anything, the young professional owes her success to her ability to be flexible and hardworking.

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