Admiral, Aviva and Direct Line among the leading providers in the UK private motor insurance market

GlobalData UK Ltd

Advertising spend on private car insurance in the UK was 100.6 million GBP in 2020

LONDON, July 05, 2022 (GLOBE NEWSWIRE) — The Private Motor Insurance in the United Kingdom (UK) – Distribution and Marketing 2021 report, offered by Globaldata Plc, examines consumer purchasing behavior in the private motor insurance space. New trends and innovations are highlighted, as well as the key factors that will influence the private car insurance market over the next few years.

As part of their pre-purchase research, private car insurance customers are increasingly choosing to research through provider websites. In addition to visiting PCW to compare policies, customers prefer to call their existing provider and visit their existing provider’s website. Among the leading providers of private motor insurance, the top five companies remain the same in 2021 compared to 2020. Admiral remains the leading provider, followed by Aviva in 2021.

UK Private Motor Insurance Market Segment Analysis bMr Channel

Online shopping is preferred by consumers across all channels. Internet (including computers and smartphones/tablets) and vendor apps account for more than half of purchases at banks, insurers and PCWs. The use of smartphones and tablets increased in 2021 for bank purchases, indicating a shift to more convenient digital channels amid the ongoing pandemic.

For more channel insights in Great Britain private car insurance market, download a sample report

UK Private car insurance Advertising costs by media type

  • television

  • Direct mail

  • Press

  • Digital

  • others

For more distribution and marketing insights On the UK private car insurance market, downloadFradvertisement sample report

Competitive Landscape

  • Admiral remains the leading insurance provider despite falling market share in 2021.

  • In December 2020, Admiral partnered with UK-based reverse price comparison site Honcho, with Admiral multi-car insurance now available through Honcho’s platform

  • Aviva retained second place after increasing market share in 2021.

  • The market became more concentrated and less competitive in 2021, with the market share of the top 10 private car insurers rising from 2020 to 2021.

  • Direct Line has the lowest share of detractors among the top three providers. This suggests that it is well positioned to increase its market share in the coming years.

  • Compare the Market is the leading PCW, accounting for over half of sales

Host Private car insurance UK suppliers

  • Admiral

  • Aviva

  • Direct line

  • Hastings Direct

  • LV=

  • Churchill

  • AXA

  • Saga

  • Tesco Bank

  • AA

UK Private car insurance market Share, from leading providers

To learn more about leading companies in UK private car insurance market, download a sample reporT

Leading PCWs in UK Private car insurance market

  • Compare the market

  • GoCompare

  • MoneySuperMarket

  • Confused.com

UK Private car insurance market Share by Leader PCWs

To learn more about guiding PCWs in UK private car insurance market, download a sample reporT

UK Private car insurance market Report Scope

The proposed report examines consumer buying behavior in the private car insurance space. New trends and innovations are highlighted, as well as the key factors that will influence the private car insurance market over the next few years.

Reasons to buy

  • Understand consumer purchasing decisions and how they will affect the private car market over the next few years.

  • Improve customer engagement by recognizing what matters most to them and how insurers can tailor their products and services to meet their needs.

  • Compare the Net Promoter scores of the leading car insurance providers.

  • Find out which providers are leading the way in the private car insurance space and learn about new product innovations.

  • Adapt your distribution strategy to ensure it still meets customer buying behavior.

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UK Private car insurance market Oreview

Key channels

Bank, Broker, Insurance and PCW

A key advertising medium

TV, direct mail, press, digital and more

Leading suppliers

Admiral, Aviva, Direct Line, Hastings Direct, LV=, Churchill, Saga, Tesco Bank and The AA

Leading PCWs

Compare Market, GoCompare, MoneySuperMarket and Confused.com

Frequently Asked Questions

What are the key channels in the UK Private Motor Insurance market?

The key channels in the UK private car insurance market are bank, broker, insurance and PCW.

What are the key ones advertising media in the UK private car insurance market?

The key advertising mediums in the UK private car insurance market are television, direct mail, print and digital.

WhI are leading suppliers in the UK private car insurance market?

The leading private car insurance providers in the UK are Admiral, Aviva, Direct Line, Hastings Direct, LV=, Churchill, Saga, Tesco Bank and The AA.

Which on leading PCWs in the UK private car insurance market?

The leading PCWs in the UK private car insurance market are Compare the Market, GoCompare, MoneySuperMarket and Confused.com

Content

Executive summary

The purchase journey

Supplier Commitment

Channel view

Marketing

Future market

Application

About us

GlobalData is a leading provider of data, analytics and insights for the world’s largest industries. In an increasingly fast-paced, complex and uncertain world, it has never been more difficult for organizations and decision-makers to anticipate and navigate the future. That’s why GlobalData’s mission is to help our customers decode the future and benefit from faster, more informed decisions. As a leading information services company, thousands of customers rely on GlobalData for reliable, timely and actionable information. Our solutions are designed to provide a daily advantage to professionals within corporations, financial institutions, professional services and government agencies.

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