STOCKHOLM, SE / ACCESSWIRE / July 14, 2022 / Adverty AB (STO:ADVT)
Responsive streaming video advertising from partnership between SeenThis and Adverty brings innovative programmatic video ad formats to the gaming world for the first time
London, UK – 14 July 2022: Adverty AB today reveals a global partnership with Swedish technology company SeenThis; the partnership enables streaming video advertising to be delivered to live gaming environments for the first time. The groundbreaking collaboration will enable advertisers to stream video advertising programmatically through their preferred DSPs in Adverty’s in-game inventory from standard IAB display banners, setting a new standard for immersive, smooth, high-quality in-game video advertising.
Demand for video ad formats shows no signs of slowing down. In the US alone, digital video ad spending rose 49% in 2021 and is expected to reach nearly $50 billion this year, with other markets seeing similar growth.
By streaming instead of using traditional technology, Adverty and SeenThis create lightweight, crystal-clear video ad placements in contextually relevant positions through In-Play™ ads – from billboards to bus shelters – within a wide range of games, driving optimal engagement and performance.
Jonas Söderqvist, CEO of Adverty, commented: “At a time when programmatic video advertising continues to explode, we’re excited to announce our global partnership with SeenThis to bring video ads to in-game advertising. This industry-first streaming solution is incredibly light on data and allows short, fast content to be shared with extreme flexibility. This adds significantly to the immersive quality of our flagship gaming environments, with smooth, high-quality, fast-rendering video ad elements now available across all our formats.”
Jesper Bannon, CEO of SeenThis, adds: “Through our streaming technology, we are accelerating and evolving the digital media landscape to set a new standard for content delivery online. SeenThis’s revolutionary display experience enables advertisers to stream high-quality display video ads across the programmatic ecosystem – quickly and at scale – delivering highly engaging experiences. This marks the first time SeenThis streaming video has been used in-game, and we’re delighted to see Adverty’s ad platform fully support our state-of-the-art video technology.”
This new format will allow brands investing in video to place short-form videos between 6 and 15 seconds, as seen on platforms like TikTok, Instagram, Facebook and YouTube, into games where they find engaging, engaging and often challenging to perform – reach an audience. With over 3 billion gamers worldwide, more and more brands are choosing to implement in-game advertising – with increasingly sophisticated ads producing impressive results at a time when such capabilities are beginning to be seen as central to future innovation within the Metaverse .
Since 2017, Swedish technology company SeenThis has been developing screen experiences for everyone, everywhere. With its innovative adaptive streaming technology, SeenThis is transforming the distribution and impact of the digital content climate. With billions of streams served for more than 1,000 brands in over 40 countries, the company is about to reshape the internet – forever. Working in eight offices around the world, SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet. For more information visit seenthis.co.
For further information, please contact:
Anders Rössel, CFO
Tel.: +46 70 867 00 20
Email: [email protected]
About the ad
Adverty, the leading in-game advertising platform, delivers seamless In-Play™ and In-Menu™ ads to connect brands and people through its revolutionary and patented technology made for games. The platform offers true in-game ad inventory at scale and allows content creators to monetize the entire experience with unobtrusive, easy-to-integrate, engaging ads. Founded in 2016, Adverty has offices in Stockholm, London, New York, Madrid, Helsinki, Istanbul and Lviv and works with advertisers, agencies and developers to unlock audiences and revenue streams from games. More information at www.adverty.com.
This information is information that Adverty AB is required to make public in accordance with the EU Market Abuse Regulation. The information was submitted for publication, via the agency to the contact persons listed above, on 2022-07-14 08:15 CEST.
Adverty launches industry-first video streaming technology for In-Play™ ads in partnership with SeenThis
SOURCE: Adverty AB
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