An innovator who develops technology by focusing on people

“I graduated from the University of La Plata as an agricultural engineer, and since I was a child I wanted to work with my father, who was a farmer,” he says. Plantium founder George Gentilly, one of the benchmark companies in precision agriculture, and recalls that a year after he started working with his father, he left because they fought every day. His destination was INTA in San Pedro where he worked as a consultant in Arroyo Seco for 6 months. “The head of the agency managed to get the municipalities of the towns in the area to pay us for the gasoline so that we can consult the producers. The Paván Ariba municipality cooperative asked us to replace the municipality president. who asked who encouraged him to set up a soybean and peach factory,” he recalled.

At age 25, he told the president, “I’m encouraged.” “I submitted two projects, one for a jam and pea factory, among others, and another for a soybean processing plant. At the time, there was only one such plant and that was La Plata Cereals, which processed several tons per day. In my project it reached 50 t/day production and was profitable. Now there are plants processing 4,000 to 5,000 tonnes per day,” he says.


Jorge Gentili presents the technology of his company, a benchmark in precision agriculture.

The group of producers who formed this association became a joint-stock company and were the start of a cannery called Inalpa, which exists today and sells its products as peas and other foods that are now sold in supermarkets. can be seen.

More sector and return to industry

In 1979, because the economic part did not satisfy him, Gentilly left this venture and started working in this field with his brother, an electronic engineer. “I went to the San Francisco area, Cordoba and planted 3,000 hectares,” he recalls.

Later, in 1995, it decided to focus more on electronics and develop into a supplier of measuring elements such as tachometers, tachometers, belt slip indicators, harvester terminals and automotive sprayers.

In 2001 he had To sell 200 hectares to pay off debts, and in 2002 he decided he no longer wanted to depend on other factories. Then they registered the brand Plantium.

new ventures

“After a while, one of my very intelligent sons, Leandro, started working with me, and expecting that this would not happen with my father, I created another company, Genentechso that it could evolve into a supplier of the Plantium element,” George recalled.

In 2008, a project was presented with Agco Brasil, which Leandro took on, and shortly after they started developing their own products, such as light strip Brand Plantium. In 2010, Leandro himself told Jorge that things were growing in the market. autopilot “Don’t you want to be partners? he said, so I configured Plantium with Leandro and myself in equal parts.”


George Gentili presents his innovations to visitors at a fair

“Leandro is a great visionary who knows how to foresee the future and new products. He established an office in Rosario and developed modern products such as robots among other things. I took over the leadership of Gentec until 2021, after we decided together with Leandro, I took Plantium.

growth

In 2010, the company started its strong and stable growth with autopilot, which still has great potential today, as well as seed monitors and other products. “We are meeting today At the same time, new products appear on the world marketAnd the secret to these achievements is to invest in growth with such strength that, among other things, when crises like the current crisis occur, there is enough support to allow growth to continue from the company’s strengths, “They say .

He then says that Plantium is working nearby 55 engineerAnd that “young people achieve amazing things when they have the potential.”

For this reason, Gentili formed a committee Five “Brilliant Minds”whom he meets only to see the ship turn north then distance himself and all the mundane back-and-forths and mundane problems are solved by his solutions. “TeaI have a concept for a social company, and there first mission is to earn money to compete, but the profit must be returned to them. In the salary, in the comforts, in the comforts, in the freedom among other things. I am interested that we have the means to overcome the situation we are going through in Argentina, and this can only be achieved with Criteria for working with the union in the team, with respect that one helps the other and does not accept the hyperpersonal mode in which each person is comfortable for them without considering the other”, affirms Jorge categorically, noting that the company will soon open a 3-story building in Rosario, in which 65 people will be dedicated exclusively to development and innovation.

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