Ari Fleischer’s bad publicity tour continues with LIV Golf

With Ari Fleischer on the college football playoffs, the band never has to wait long for their next outburst of negative feedback. They have a publicist consultant who specializes in generating negative advertising. Almost the opposite of what should be desired.

Fleischer’s appearance as moderator of Tuesday’s Saudi-backed LIV Golf press conference was just the last moment to turn a blind eye to a man who never failed while working for CFP. He also regularly appears as a political commentator on Fox News, creating some discomfort for the college’s athletics organization, which is trying to remain apolitical. And then he has almost everything he touched on as a college football propagandist.

Fleischer was part of a doomed PR effort to save the Bowl Championship series and prevent a playoff – that should have been enough to stop him from taking on any role in the next iteration of the sport, but he didn’t. Fleischer remained on board as a CFP consultant, proving to be magically flexible on the issue of the sport’s post-season.

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