Advocate Aurora Health may have surprised some with the acquisition of the Senior Helpers home care franchise last year.
But this is just one of the steps the health care system is taking to build its home care capabilities, as well as a larger, fuller continuum in general.
With the acquisition of Senior Helpers and the continued pursuit of growth through mergers and acquisitions, Advocate Aurora wants to strengthen its reach.
“If you look at Advocate Aurora’s journey, we add services and programs as we delve deeper into public health management,” Denise Keefe, executive vice president of Continuing Health for Advocate Aurora Health, told Home Health Care News. “As we identify gaps in care or services, we fill them with partnerships, joint ventures or the launch of new programs. It’s always evolving for us. “
Advocate Aurora Health is one of the largest nonprofit integrated health systems in the United States, with 27 hospitals, 7,000 physicians, and more than 500 outpatient centers. It has dual headquarters in Milwaukee, Wisconsin and Downers Grove, Illinois.
In the late 2000s, Advocate Aurora deliberately decided to prioritize and shape its value-based care models. The development of the post-acute strategy came soon after, which included home care, home health, a network of qualified nurses and advanced care programs.
Coming out of the pandemic, its leaders believe they have a better understanding of what adults want and how they want to grow old.
How the Senior Assistants’ Deal fits into the growth strategy
It was Advocate Aurora Enterprises, a subsidiary of Advocate Aurora Enterprises, that acquired Senior Helpers last year.
Sheetal Sobti, who leads the aging category independently for Advocate Aurora Enterprises, a subsidiary of Advocate Aurora Health, said the deal strengthened Aurora’s footprint in home health and is an indication of the company’s aggressive growth strategy.
“There are additional services we can provide at home that are a nice addition to what we do in the home health department that really support the direction we have taken with Advocate Enterprises,” Sobti said. “A good example of this is Senior Helpers. It’s about being able to provide non-clinical services at home and really helping to increase what we do with clinical services at home. “
The acquisition of Senior Helpers will give Advocate Aurora another set of eyes and ears at home, helping them provide even more care services when additional patient problems are identified.
“We really think there are great opportunities to build care models that will allow patients to stay at home and potentially not need institutional care in the future,” Keefe said.
Given the labor difficulties of the past two years, Keefe said Advocate Aurora is focused on making sure it builds care models that allow the company to incorporate technology into what it does.
That, Keefe said, will help support the company’s aggressive growth strategy.
“How to start using everything great [lessons] that we learned from the pandemic? “said Keefe.” By using virtual visits, using remote patient monitoring and using other wearable devices, we could begin to make sure that everything is integrated into our models of care and beyond. to really start spreading them in our geographical footprint. “
For example, earlier this year, Advocate Aurora Enterprises acquired MobileHelp, a home-based provider of remote patient monitoring (RPM) and personal emergency response systems.
Sobti said the move portends other moves he may make in the future.
“Our latest acquisition at MobileHelp really came from wanting to start thinking about how we can bring technology home,” she said. “This allows us to develop some new models of care in which you connect a caregiver model with technology.”
Having these companies under the umbrella of Advocate Aurora allows the company to make decisions driven by efficiency, both operationally and financially, its leaders said.
Keef also wants to make sure that with the rise of Advocate Aurora and the demand for home care, there is a way to pay for these services.
“Based on the desire of consumers to stay at home, we need to make sure we look for appropriate recovery models that allow this,” Keefe said. “[One of my focuses now is] how do we make sure that when more care is moved to the home, [we have] the recovery that supports this. “