Bally’s receives marketing rights for remainder of Major League Baseball’s 2022 season
PROVIDENCE, RI, August 1, 2022 /PRNewswire/ — Bally’s Corporation (NYSE: BALY) today announced a marketing partnership naming Bally Bet as the official sports betting partner of the 27-time World Series champions. This marks Bally’s first sports team partnership new York after becoming the ninth online sports betting operator in the state in July.
Under the agreement, Bally’s receives the use of the New York Yankees trademarks and marketing designations as Official Sports Betting Partner (Bally Bet), Official Daily Fantasy Sports Partner (Monkey Knife Fight), Official iGaming Partner (Bali casino) and official free games partner (Bally Play). Bally’s Casino Atlantic City also becomes a proud partner of the New York Yankees.
Bally’s Yankee Stadium infield marketing benefits include LED advertising in the following locations: the outfield wall that frames the field, the field-facing walls of the main level strips in left and right field, the terrace level strip and LED signs throughout the Great Hall . Additionally, Bally’s is getting an in-game feature on the stadium’s high-definition video scoreboard and other activations to enhance the brand.
“This is a great partnership that will give Bally Bet and our other Bally’s Interactive brands great visibility in new Yorksaid Adi Dhandhania, COO of Bally’s Interactive North America, the digital and sports betting division of Bally’s Corporation. “The history of the Yankees as a franchise and their popularity as a global brand speaks for itself.”
“We are thrilled to begin this partnership with Bally’s,” said Michael J. Tusciani, New York Yankees senior vice president of partnerships. “We hope that their branding at Yankee Stadium, along with their customer engagement at the ballpark, will significantly strengthen Bally’s overall gaming presence in new York.”
The deal adds to Bally’s growing sports and media footprint. Now in six states, Bally Bet Sportsbook is the authorized gaming operator of Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA). In addition to the New York Yankees, Bally’s has official sports team partnerships with the NHL’s Nashville Predators, the WNBA’s Phoenix Mercury and the NFL Cleveland Browns.
About Bally’s Corporation:
Bally’s Corporation is a global casino and entertainment company with a growing multi-channel presence in online sports betting and iGaming offerings. It currently owns and operates 14 casinos in 10 states, a horse track in Colorado and has access to OSB licenses in 18 countries. It also owns Gamesys Group, a leading global online gaming operator, Bally Interactive, a premium sports betting platform, Monkey Knife Fight, the fastest growing daily fantasy sports site in North AmericaSportCaller, a leading global B2B provider of free games, and Telescope Inc., a leading provider of real-time fan engagement solutions.
With approximately 10,000 employees, Bally’s Casino operations include more than 15,800 slot machines, 500 table games and 5,300 hotel rooms. Following the completion of the previously announced Tropicana Las Vegas (NV) transaction, as well as the completion of construction of a land-based casino near the Nittany Mall in State College, Pennsylvania, Bally’s will own and operate 16 casinos in 11 states. Its shares are traded on the New York Stock Exchange under the symbol “BALY”.
About Bally’s Interactive:
Bally’s Interactive is the digital and sports betting division of Bally’s Corporation (NYSE: BALY). Established in 2021, Bally’s Interactive powers the company’s omnichannel platform, providing an unparalleled ecosystem of products across the spectrum of sports betting, iGaming, free-to-play and daily fantasy sports. Brands include online sports betting Bally Bet, online Bali casino, popular daily fantasy sports app Monkey Knife Fight, free game developer SportCaller and fan engagement platform Telescope. Bally’s also owns and operates the renowned professional beach volleyball tournament AVP and a pioneering live poker stream Live on the bike. Visit ballys.com for more information.
For the New York Yankees:
Founded in 1903, the New York Yankees are the most successful and popular team in Major League Baseball history, winning 27 championships while appearing in 40 World Series. The club plays its home games at Yankee Stadium, which is one of the In New York top tourist destinations and home to numerous non-baseball events, including college football’s Pinstripe Bowl. As a result of their achievements on the field and the iconic interlocking “NY” logo, the Yankees are among the most recognizable brands in the world.
Media Contact: Bally’s and Bally’s Interactive:
SOURCE Bally’s Corporation