Black business owners in the New Haven area reflect on entrepreneurship, see a bright future

NEW HAVEN — When Sheena Postel noticed that everything had gone virtual due to the COVID-19 pandemic, she seized the opportunity by starting a social media company earlier this year.

Although Postel was hesitant to quit her full-time job to pursue entrepreneurship, she said the pandemic pushed everyone up the wall to the point where people began to trust their own dreams. Her startup is called Bilonn’s Vision.

“At the end of the day, failure is just an experience added to my resume — so if it fails, it fails, but if it goes, it goes,” Postel said. “I’ll never know unless I try.”

After about half a year since Postel put about $1,200 to $2,500 into her business, she said she’s seen a big turnaround and it’s “the best decision I’ve ever made.”

“I definitely see us at the table,” Postel said of the future he envisions for black entrepreneurs. “I definitely see black entrepreneurial women and men really making a huge, bigger statement in this country and more so that corporations can really open the door for us and have more seats at the table.”

As Black Business Month draws to a close, local business owners reflected on the challenges they’ve faced starting a business and navigating the COVID-19 pandemic, highlighting community support and networking as keys to success.

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