Body Fit Training opens first location in Canada, sets sights on US growth

Backed by Xponential Fitness, the Functional and Strength Training Concept is entering the North American fitness scene

Body Fit Training (BFT), a boutique fitness brand offering 50-minute group strength training classes led by highly accredited trainers in a welcoming environment, today announced the opening of its first Canadian studio in Toronto. This opening marks the beginning of the brand’s growth in North America after it was acquired by the world’s largest franchisor of boutique fitness brands, Xponential Fitness, Inc. (NYSE: XPOF ) last year. With more than 200 studio locations open in Australia, New Zealand, Singapore, the UK, the US and Canada, BFT already has a strong international presence, and now with more than 500 licensed locations worldwide, BFT is on track to expand stateside .

“Functional and strength training is how most consumers train today, and BFT is ready to meet them where they are,” said Lou DeFrancisco, BFT President. “With the concept already achieving success, we are excited to bring our workout to North America with dozens of passionate franchise partners.”

Following BFT’s Canadian debut, the boutique fitness franchise is poised to expand into the United States. With two locations currently open in Fort Lauderdale, Florida and Santa Monica, California, the brand will exponentially expand its domestic footprint with franchise agreements already signed to bring studios to Atlanta, Austin, Dallas, Denver, Houston, Las Vegas, Los Angeles, Phoenix, San Antonio, San Diego, San Jose, Tampa, etc.

BFT taps into the popularity of functional and strength training and elevates these functionalities by combining elements of personal training with group exercise instruction designed to deliver results at any fitness level. Progressive programming, periodized over eight to 10 weeks, allows members to recover properly while attending classes an average of four to five times per week. Classes include scientifically proven training techniques aimed at reducing fat and building lean muscle, as well as state-of-the-art technology, including patented heart rate monitors. By combining cardio with resistance programs in 13 workouts, members benefit from training a different energy system and different muscle types each week to diversify movement patterns. Unique to BFT, each class is led by two to three highly accredited coaches to help members achieve health goals in a safe and inclusive environment.

To continue its domestic and international expansion, BFT is actively seeking qualified franchise partners, offering entrepreneurs the chance to take advantage of a popular fitness form. With a total investment of $362,700 – $548,600, BFT provides a robust business opportunity along with extensive support, infrastructure and knowledge from the Xponential Fitness team, which also supports nine additional boutique fitness brands including Club Pilates, Pure Barre, CycleBar, StretchLab, YogaSix, Row House, Rumble, STRIDE Fitness and AKT.

For more information on BFT, visit

About Body Fit Training

Founded in 2017 in Melbourne, Australia by fitness industry veteran Cameron Fallon, BFT offers a community-based 50-minute functional training and strength-based program in 13 workouts. BFT uses science and technology-based training techniques to drive members’ individual health goals in an inclusive, coach-led group environment. By combining cardio with resistance programs, members benefit from training a different energy system and different muscle types each week to diversify movement patterns that aim to reduce fat and build lean muscle. BFT is headquartered in Irvine, California and is backed by Xponential Fitness, the largest franchisor of boutique fitness brands.

Leave a Comment