Business focus: Refuel is moving to Malicki’s Piggly Wiggly in Racine

Since 2020, Refuel has been providing Racine with nutritious snacks and meals. This innovative business focuses on serving diners smoothies, acai cups and pitayas that are not only a tasty treat, but also packed with nutrients and superfoods.

After living in California, Refuel’s owner, Nadia Awan, struggled to find a healthy food source after returning home to Racine. Instead of letting the opportunity pass her by, she used her desire as the fuel that led her to start her own business.

“When I first came back and opened, no one knew what acai or pitaya was. I think people are already learning,” says the owner.

With unique products that are packed with flavor and health benefits, Refuel certainly stands out as the only business in Racine offering these types of handmade treats.

“All our bowls contain superfoods. They’re a lot thicker than a normal smoothie,” says Awan, “that’s why it’s in the bowl. And then they have healthy toppings, so then it’s eaten with a spoon.

A Refuel bowl full of nutrients and flavor. – credit: Refueling

Flavors range from classics like strawberry and banana smoothies to bowls that feature dragon fruit and blue spirulina. This dairy-free treat can appeal to people of all ages. Each spoonful of these one-of-a-kind products comes with an abundance of nutrients that nourish the body.

An assortment of Açaí and Pitaya bowls made by Nadya Awan. – credit: Refueling

Moving locations

Previously located in north Racine, Awan is excited to switch gears and set up shop in a more centralized location. Refuel will join forces with Racine Malicki’s own Piggly Wiggly located at 5201 Washington Ave.

Refuel is gearing up for its new storefront location at Malicki’s Piggly Wiggly on Washington Avenue in Racine. – credit: Refueling

Everyone thinks this is a great change. A lot of people know Ralph, so they like that we connected.

Nadia Awan, owner of Refuel

Customers can now purchase mini bowls at Malicki’s Piggly Wiggly. They are available near the bakery in a special freezer and can be checked at the front registers. These mini bowls are priced at $5 each.

Expect to find an abundance of mini bowls in the freezer next to the bakery at Malicki’s Piggly Wiggly on Washington Avenue in Racine. – credit: Refueling

Additionally, Awan shares that these mini Refuel bowls will soon be stocked at Malicki’s Oak Creek location, 2201 E. Rawson Ave.

“We just launched the mini bowls last Tuesday and I’ve already spoken to people who have never had them before and they’ve tried them and they love them,” Awan says.

In the near future, Refuel will open its own small shop in the grocery store on Washington Avenue. They will be located on the site of the former Mocha Lisa coffee shop, near the bakery. An opening date has yet to be set, but once it is, customers will be able to order full-sized bowls and smoothies.

Refueling becomes mobile

In addition to changing locations, Awan also went mobile with her business this summer. She participates in the Kenosha and Racine HarborMarkets. With the Kenosha market set to move indoors, she has the potential to continue bringing her bowls to the people — just down south — this winter.

In addition to connecting with customers face-to-face in Kenosha, the owner is thinking about expanding even further.

Refuel is going mobile and making its first appearance this summer at the Kenosha HarborMarket. – credit: Refueling

“I might try to visit the Milaeger Farmers Market on Sundays,” she says.

However, Awan is not ready for her next move with her mobile cart. If you’re looking for a bite to eat, her permanent location at Malicki’s Piggly Wiggly in Racine is the place to load up.

Updates about her business will be posted on her Facebook page. Stay tuned for the opening day and opening hours announcement.

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