Call all start-ups – Open applications for start-up exhibitors

The North American International Auto Show (also known as the Detroit Auto Show) is pleased to announce that applications are already open for technology startups to exhibit at the upcoming auto show this fall. Startup Exhibition will be located in AutoMobili-D, the technology showcase, which is located on the main exhibition floor during the Media and Industrial Technology Days, September 14 – 15, 2022.

Presented by the Michigan Economic Development Corporation (MEDC) and the Michigan Office for Future Mobility and Electrification, AutoMobili-D includes more than 80 technology companies, including the latest vehicle innovations from Tier 1 suppliers, universities and a start-up mobility community.

Start-up companies must meet specific criteria in order to be selected to participate in this exhibition area with reduced fees. Criteria include revenue of less than $ 10 million, a list of employees under 100, investment thresholds and business duration. The application and requirements can be found here.

“Startups are a very exciting part of the show, giving guest media and the mobility industry a brief look at the vehicle technology of the future,” said Rod Alberts, executive director of the Detroit Auto Show. “It is not uncommon for an innovative startup in our show to find a business and even be acquired by a larger company.

The Startup Exhibition Area is sponsored by Plug and Play Detroit. With a network of more than 40,000 startups worldwide, Plug and Play Detroit will share the Startup Exhibition app across its platform to support new automotive technologies focused on mega trends such as AI / ML, sensors and autonomous vehicles, connectivity and cabin experience, shared economy, sustainability and electrification-related technologies.

Past companies exhibiting in this start-up exhibition area have been extremely successful:

“Demonstrating innovative technologies and solutions at the Motor Show is a great opportunity to connect with automotive professionals and executives.” – Mark Rosenmeier, with Aira, a company offering FreePower, really convenient wireless charging.

“We had so much interest in the 2021 event, we are planning a global product launch and an expanded display at the 2022 show – Q Johnson, Plug Zen, EV charging company.

“We couldn’t be more excited to take part in Motor Bella last year. There were so many opportunities to build relationships and future business opportunities. We will be back in 2022. ” – John Petrus, Tappy Guide, creators of an application for smart city, transport and mobility, designed for people with disabilities, senior citizens and veterans.

For the North American International Motor Show

The North American International Auto Show (also known as the Detroit Auto Show) is one of the most influential annual car events in the world and a demonstration of emerging technologies. September 2022 marks the beginning of the next-generation Detroit Auto Show, which includes a completely transformed indoor and outdoor experience, including brand-defining vehicles, driving and driving products and dynamic activation experiences. The updated event includes: Media Day, an opportunity for car manufacturers and suppliers in the industry to debut with new products and technologies; Industry Tech Days, an opportunity to preview emerging technologies for mobility and engagement with innovators; AutoMobili-D, an inside look at future mobility platforms; Charity Preview, a fundraising gala for children’s charities; and the Public Show, a nine-day celebration of mobility and community with activation and entertainment throughout the city. For more information, visit

Dates for the Detroit Auto Show in 2022:

  • Media Day, Wednesday, Sept. 14
  • Industry Tech Days and AutoMobili-D, Wednesday, September 14 and Thursday, September 15
  • Charity Review, Friday, Sept. 16
  • Public show, Saturday, September 17 – Sunday, September 25

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