Oyour brain is constantly flooded with information. Every perceived stimulus (input) and every conscious and unconscious response (output) must pass through the portal of the nervous system, much like a computer processor.
However, not many computer processors can boast the amount of memory that powers the human brain. The average adult brain has the capacity to store the equivalent of 2.5 million gigabytes of digital memory.
Despite this vast landscape of memory space, the human brain – again like a computer – is prone to malfunction. Some researchers have suggested that this may be due in part to overstimulation leading to debilitating symptoms such as lethargy, anxiety, depression and insomnia.
Cereset, an emerging biotech player in Orem, has harnessed its own technology to help push the human brain’s “reset” button. And according to the testimony of prominent figures like singer-songwriter Amy Grant, the technology seems to be working.
Cereset’s BrainEcho® neuromodulation technology aims to empower the brain by reflecting and resonating brainwave rhythms. Cereset uses an “echo” of the brain’s dominant frequency in real time and associates each dominant frequency with a projected note. When the dominant frequency is low, the note the client hears is also low. If the dominant frequency is high, the client hears a high note. These notes play to the rhythm of the brain as it changes; thus the brain can “see” itself and “correct” itself.
But how does this technology actually work? Can you really reset someone’s brain?
“For probably 50 years, science has had what they call ‘neural output,’ and that just means EEG [electroencephalogram] sensors are placed on the scalp to capture the electromagnetic activity of the brain,” explains Carl Bowcutt, managing partner at Cereset. “And while there have been modest improvements over the decades, this technology for tracking neural output really hasn’t evolved… Our technology works in a similar way, but focuses on neural input rather than traditional output.”
By tracking neural inputs, Cereset has shown that the brain can perceive its own functionality in real time, maintaining patterns of brain oscillations to optimize in patient-specific ways. The underlying technology enabling this unique approach to brain monitoring and feedback is called HIRREM® – a relational, high-resolution resonance-based electroencephalographic mirror – a research technology used for specific indications including insomnia, PTSD, concussions, hot flashes, pain and More ▼. Cereset is the only provider of this technology, with exclusive patent rights.
Cereset’s breakthrough in the neuroscience space is the first and only example of closed-loop allostatic neurotechnology—a form of precision medicine for the brain that enables real-time monitoring of brain states and feedback to the user independent of clinical evaluation or conscious learning . This is in direct contrast to open-loop approaches, which do not take into account the changing functionality of the brain. Allostasis means “stability through change” and is a 21st century model of physiological regulation that identifies the brain as the central control organ. Allostasis is consistent with evolutionary perspectives in biomedicine and predicts that more optimal brain function should lead to more optimal health and context-dependent performance.
With clinical trials being conducted at prominent institutions across the country and peer-reviewed publications in the scientific literature to provide evidence of safety and efficacy, Cereset’s neurotechnology is poised to make a meaningful impact on many, many people who may be ‘running out’ of the brain si RAM Capacity.
Cereset originally formed as a grassroots movement in Scottsdale, Arizona, and remains so. “[Cereset’s founder and CEO Lee Gerdes] he always felt that he didn’t want this to be bought by some bigwigs [healthcare] corporation or pharmaceutical company that will take it over and maybe even bury it if they don’t like it in relation to their other products,” says Bowcutt. “And now under his leadership it has grown into a multi-million dollar corporation of its own.”