Columbia Business School is expanding its book with a business sports course

BY Sydney LakeJune 23, 2022, 1:19 p.m.

Columbia Lions mascot Roar-ee the Lion and cheerleaders at the Ivy League between Yale Bulldogs and Columbia Lions, as seen in March 2022 (Photo by Erica Denhoff — Icon Sportswire / Getty Images)

The pandemic may have stifled personal sporting events for a while, but this part of the entertainment industry is now going full steam ahead. In fact, the total attendance of matches of the National Football League in 2021 reached a record 18.29 million, according to Statista. In addition, the global sports market is expected to reach $ 501.4 billion in 2022, an increase of 41% compared to 2021, according to one estimate.

At Columbia Business School, which Condition ranked as holding № 6 full-time MBA programs in the United States, students are becoming increasingly interested in the growing professional sports industry, school officials say. Earlier this month, the best business school announced the launch of the online course The Business of Sports, which will offer its first session on July 10. The course is separate from the school’s MBA program and will be available to the public through an application process; you don’t have to be a CBS student to take an online class.

“We regularly develop and launch new online programs based on the needs of the market and the experience of our faculty,” said Pierre Jared, Professor of International Business and Deputy Dean for CBS Training. Condition. “The sports industry, which we cover in our MBA curriculum, is an exciting and rapidly changing sector and is of considerable interest to many of our young professionals.”

CBS is working with Morgan Stanley’s Global Sports & Entertainment Division to offer an online course developed by Bungalow Media + Entertainment, a New York-based film company. Students who participate in the online course will receive a certificate of completion.

“Our business remains an unwavering advocate and tool for education as a tool for both economic and personal empowerment, and we are proud to commit to Colombia for this exciting new venture,” said Sandra L. Richards, Head of Global Sports & Entertainment and Segment. sales and engagement in Condition 500 Morgan Stanley, a statement said.

What is the business of the sports course

Students have the choice to complete the sports course in a two-week or four-week period, and the cost of the program starts at $ 1495. There is another course option that includes live sessions for $ 1,795.

Course topics include: approaches to evaluating professional sports franchises; how sports facilities are built and financed; how media contracts and viewing rights work for teams and leagues; how professional leagues and teams are offered to a global audience; and how technology is changing the industry.

“Participants in this program will get an idea of ​​team owners, professional league management, investment bankers and team leaders in strategy, marketing and operations,” says Jared. CBS named its guest speakers for the course in its announcement of the program’s launch.

Course participants work on a major project evaluating a professional sports franchise and provide team ownership guidelines on how to improve the organization. During the project, students will consider “funding, stadium improvements, merchandising deals, media rights, multi-channel marketing, fan engagement, game day operations and technological improvements, for example,” Jared added.

How to apply

Transcripts and test results are not required to apply. Applicants only need to provide basic information and create a written, video or photo answer to show why they want to take the course. The first session starts on July 10, and applications are submitted on July 3.

Scholarships are available based on the needs of students who cannot afford full tuition.

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