In the age of social media and digital advertising, your construction business card needs to stand out not only from the competition, but from the inevitability of being tossed in the recycling bin in an increasingly paperless world. Here are eight key tips to make your construction business cards stand out:
1. Minimalist design
You don’t need to use a business card to communicate every ounce of information about your business to be effective. The opposite is probably true, with a minimalist design being a more attractive and faster way to effectively communicate only key information about your business to your potential customers. Use your business card to direct customers to your website or email where they can learn more about your brand – not as a flyer for your business.
2. Eye-catching shapes
Another way to keep your business card in someone’s mind and in someone’s wallet is with a showy or interesting shape. Curved corners can provide a simple look, but still make your card unique. Square, oval or trapezoidal shapes can also make your business card memorable. You can even consider your card design to be foldable to create an eye-catching and distinctive style.
3. Unique materials
Designing your business cards with unique materials can be a great and practical way to keep them in someone’s hands for a long time. A construction business card made of sturdy plastic or lightweight metal is great for the dirty, rough environment that many people in the construction field often work in. Or, if your construction work uses wood, look to laser-cut wooden business cards for a one-of-a-kind look. These alternatives may be more difficult to write.
4. The ability to write on it
Many business owners prefer business cards that can be written on with a pen instead of a more modern material such as plastic, metal or wood. These business cards can be great if you offer personalized services, schedule appointments, or even record a more direct phone number or email for a prospective client to contact. Writable business cards also allow the recipient of the business card to write notes—perhaps about who you are and why they should hire you.
5. Construction colors and themes
Your business card should match the type of work you do, so you can make the color scheme relevant to the design. Business cards with black and yellow or black and orange color schemes are often read as construction-related due to the use of these colors to paint equipment and road signs. Architects can use a blue and white scheme or even design their maps to look like a plan. Painters or interior designers may use cards designed to look like paint chips—the similar-sized cards you use to determine paint colors.
6. Karti ruler
For an even more fun and useful construction business card, consider a ruler. A scale map can be useful when your customer needs to measure something – ensuring they see your name and business while doing so.
7. Business cards with photos
If your construction business involves working on customer-facing finished products, you might want to consider photo business cards. Photo business cards can showcase the high-quality work a customer can expect when they hire your business. An interior designer could showcase beautifully decorated homes, while contractors could use the photos to showcase the highest quality of their construction work.
8. QR codes
The pandemic and its touch-free virtual menus have made the QR code ubiquitous and easy to use. These quick response barcodes are a great way to keep your business card from being cluttered with too much information. Instead, they make it easy for your customers to find their way right to your business website, where more information about what to do and how to contact you can be found.