Dentsu Group strengthens customer and technology transformation opportunities with the acquisition of Pexlify, improving Merkle’s sales in Salesforce

LONDON, June 17, 2022 / PRNewswire / – Dentsu Group Inc. (Tokyo(ISIN: JP3551520004) President and Chief Executive Officer: Hiroshi Igarashi; Head office: Tokyo; capital: 74,609.81 million yen) announced today that it has entered into an agreement to acquire Pexlify, a leading UK-based Salesforce consulting firm, and Ireland. Pexlify will join Merkle, a leading technology-based customer experience management company (CXM) within the Dentsu Group’s international business, Dentsu International.

Pexlify logo

With this acquisition, Pexlify further enhances Merkle’s existing capabilities in Salesforce, adding scale and additional geography to the UK and Ireland for B2B and B2C clients. It adds experience in Salesforce Sales Sales, Service and Experience Cloud solutions and further expands Merkle’s existing offering in Salesforce Commerce and Marketing Clouds.

Dentsu Group has more than 1,300 Salesforce-trained staff and more than 3,000 Salesforce certifications, providing solutions to transform the customer experience that are in line with Salesforce’s cloud capabilities. In the United Kingdom, Merkle’s offering to Salesforce is supported by its many years of experience in the customer experience, driven by results, driven by data and activated by marketing technologies, consolidating its unique position in the Salesforce ecosystem.

The acquisition demonstrates Dentsu Group’s commitment to enabling customers to provide best-in-class differentiated and connected experiences throughout the customer’s journey. It is in line with Dentsu Group’s stated ambition to achieve 50% of net revenue generated by Customer Transformation & Technology (CT&T) *, covering areas with rapid growth in customer experience and commerce.

Founded in 2015, Pexlify is a leading Salesforce Deployment Partner with 150 employees Dublin, London, Frankfurtand Poland offices. It provides strategy, implementation and integration services to clients, including Allianz, Amazon, Bank of IrelandHilti and Zurich.

Margaret WagnerEMEA President Merkle said: “Pexlify provides a fantastic opportunity for Merkle to significantly expand our Salesforce services – adding scale and capabilities and supporting our ambitions to grow in these important markets with our key strategic partners.”

Stephen LambertCEO Pexlify said: “I am very excited about today’s announcement. Our incredible growth and success as a Salesforce partner would not have been possible without the hard work of our team. With similarities in our values, culture and ambitions, I look forward to joining Merkle to bring the benefits and opportunities it offers to our people, customers and our partnership with Salesforce. “

Pexlify employees will make the transition to Merkle, along with Lambert and the Pexlify management team. Lambert will report directly to Merkle’s CEO in the United Kingdom, An Stag. The company will be known as “Pexlify, a Merkle Company” with immediate effect and will develop joint plans for marketing and accelerate growth in both businesses.

*Customer and Technology Transformation (CT&T)

High-growth business domain, including services related to marketing technologies, customer experience management, marketing, system integration and strategy for transformation and growth.

For Dentsu Group (dentsu)

Led by Dentsu Group Inc. (TokyoStk #: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020The Dentsu Group comprises two operational networks: the dentsu japan network, which monitors the activities of Dentsu’s agencies in Japanand dentsu international, its international business headquarters in Londonwhich monitors the activities of the Dentsu agency outside Japan.

With a strong presence in approximately 145 countries and regions on five continents and 65,000 dedicated professionals, Dentsu Group provides a wide range of customer-oriented integrated communication, media and digital services through its six leading brands – Carat, dentsu X, iProspect, Isobar. dentsumcgarrybowen and Merkle — as well as through the companies of Dentsu Japan Network, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The group is also active in the production and marketing of sports and entertainment content worldwide.

Dentsu Group Inc website:

About Merkel

Merkle, dentsu, is a leading customer experience management company (CXM) that specializes in providing unique, customized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading non-profit organizations have partnered with Merkle to maximize the value of their client portfolios. The company’s heritage in data, technology and analysis forms the basis for its unparalleled skills in understanding consumer insights that drive hyperpersonalized marketing strategies. Its combined strengths in consulting, creativity, media, analysis, data, identity, CX / commerce, technology and loyalty and promotions lead to improved marketing results and competitive advantage. With more than 14,000 employees, Merkle is headquartered in Columbia, Maryland, with over 50 additional offices in North and South America, EMEA and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit

About Pexlify

Pexlify is a leading partner of Salesforce Summit and MuleSoft. With a team of over 150 certified experts, 1,000+ completed projects and 450+ certifications, we leverage our strong digital transformation capabilities and deep industrial experience we have gained working with clients in industries such as financial services, high technology, consumer goods and healthcare. Based in Dublinand with offices in London, Frankfurtand Polandwe provide strategic guidance, opening sessions, workshops on design and analysis of business processes to implementation, change management and ongoing support.


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