Emagine Entertainment Partners with Screenvision Media and Strax Networks to Create Interactive Augmented Reality (AR) Content for Moviegoers and Marketers

The ultimate AR experience begins October 1St at select Emagine locations in Michigan

NEW YORK, August 23, 2022 /PRNewswire/ — Emagine Entertainment, Inc., an innovator in luxury theaters, has announced a new partnership with Screenvision Media, a national leader in providing comprehensive advertising and content delivery services to movie exhibitors, and Strax Networks, a leader in augmented reality technology, to to create an industry-first platform connecting the physical theater experience to the digital world. The platform will debut in October exclusively at select Emagine locations in Michigan.

Augmented reality (AR) is an integration of digital information technology and methods that allow users to experience real-world objects and environments with 3D-generated perceptual information superimposed on it in real-time. AR technology developed by Strax Networks and their platform, StraxAR™, will connect Emagine guests to exclusive, engaging digital experiences including promotions, games, videos, trailers, music, special announcements and private offers from select sponsors through Screenvision Media.

To engage with these experiences, Emagine guests will download the StraxAR app, available for both iOS and Android devices. This unique technology allows movie theater items like soda and popcorn to come to life for this experience. When a guest opens the StraxAR app and points at various logos on a soda cup or popcorn tub, or other designated items, a specific AR experience is triggered, creating a unique and engaging digital interaction with the guest.

Under the terms of the agreement, Emagine will have an exclusive window to implement this technology in movie theaters.

“We are very excited to continue to innovate and bring this exceptional AR experience to our guests,” they said Anthony LaVerde, CEO of Imagine Entertainment. “Together with Strax and Screenvision Media, we are creating a unique live channel experience connecting our guests to a wide variety of engaging digital content with limitless possibilities.”

“Applying our technology to this new environment opens up so many doors for creative content development that will change the game in this industry,” said Eric SingletonCEO of Strax Networks Inc. “Guests at Emagine are a real treat.”

“We are grateful to Emagine for bringing this partnership together,” said John Sharella, CEO of Screenvision Media. “This innovative technology from Strax will allow us to work with our advertising partners to create additional value for their brands as they discover new ways to engage their customers with rich experiences that drive business.”

To learn more about Emagine Theatres, visit www.Emagine-Entertainment.com

Media Inquiries:
FOR CONTACT: Dawn Kelly, Expand the marketing team for Emagine
PHONE: 734-765-1429
EMAIL: [email protected]

FOR CONTACT: Steve Krantz, Strax Networks
PHONE: 415-570-8269
EMAIL: [email protected]

FOR CONTACT: Raisins Royal, CRWN Partners for Screenvision Media
PHONE: 312-399-1959
EMAIL: [email protected]

FOR CONTACT: Eric Singleton, Strax Networks
PHONE: 4155708269
EMAIL: [email protected]

About Emagine Entertainment:

Affiliates of Emagine Entertainment own and operate luxury theaters in Michigan, Illinois, Indiana, Minnesotaand Wisconsin. Emagine operates cinemas with a total of 30,068 seats and 342 screens. Emagine led the way in introducing luxury theaters to the metro Detroit market. Emagine has enjoyed the honor and distinction of being named “Best Cinema” for several years in a row by Detroit Free presson Detroit newsand WDIV television. Emagine was named “Best First Time Movie Theater” by Chas Detroit Magazine consecutively for the last 9 years. Please visit www.emagine-entertainment.com

About Strax Networks Inc.:

Strax Networks Inc. is a leader in augmented reality and applies its technology to bring together the physical and digital worlds for educators, brands, artists and their audiences – creating immersive engagement, learning, retention and conversion. Augmented reality already has a proven platform to build on: StraxAR™ is the only augmented reality platform currently ready for mass scale and adoption by major brands. Visit us online at www.straxnetworks.com.

About Screenvision Media:

Headquarters in new York, New York, Screenvision Media is a national leader in providing comprehensive advertising and content delivery services to premium motion picture exhibitors, sports venues, electronic gaming platforms and other live events and venues. The Screenvision Media cinema advertising network consists of 13,700 screens in over 2,000 theater locations in all 50 states and 94% of DMAs nationwide; representation through more than 150 theater chains, including 7 of the top 10 exhibiting companies.

SOURCE Strax Networks Inc.

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