Many entrepreneurs attribute at least part of their success to having a great business coach. Someone who asks difficult questions and can provide their experience and network when needed. But finding a business coach is not easy. Your business and personal life are closely intertwined. To find a productive relationship, you need to consider many factors.
Most importantly, alignment is the foundation on which successful coaching relationships can be built, and therefore the coincidence of desired traits between coach and client cannot be underestimated. I asked the entrepreneurs to tell me the most important features of a business coach and the answers were in four categories.
Many entrepreneurs referred to the character traits of their coach. Entrepreneurs are looking for qualities that make a coach effective but also likeable. “For me, it’s all about a personal relationship,” says Kate Tomset of Happy and Glorious. “If I don’t like someone, I’ll never work well with them!” I’m looking for humor, empathy and enthusiasm. “
“The must-haves are honesty and business acumen,” says coach Alison Cullen.
Business psychologist Fiona Kearns believes the key traits are “integrity, strategic thinking and industry insight.” Jason Rawls offers “vision, empathy and tolerance”, as well as more practical elements such as “experience, proven credibility, connections and networking”.
Great character and interpersonal skills are a good start, but it is clear that coaches need other qualities to be effective. Some entrepreneurs firmly believe that business coaches must have had personal success to lead from a position of experience.
With so many coaches emphasizing their ability to develop success in entrepreneurs, noise elimination is paramount. Many of the entrepreneurs I asked told me that they feel more comfortable working with a coach who is himself a successful business person.
Entrepreneur Daniel Priestley said: “It’s unpopular to say, but I like my coaches to have results on their own. He also explained that “they don’t have to build a brand for billions of dollars or have thousands of employees, but I want to see that they are successful and respect their achievements, which are not coaches.” Is it enough for a coach to be just a good coach or should he have his own success in business?
“You don’t want a good speaker to know afterwards that they can’t walk. You want someone honest about their background, their challenges, their failures, their lessons, their personal triumphs. ” said Martin Norbury of I Don’t Work Fridays, “What have they achieved and how does it fit into your ambitions?”
Going beyond the personal success and experience of your coach and finding one with the right experience for your situation can bring additional benefits.
The know-how associated with running a marketing agency is different from that of dropshipping business or SaaS. Knowledge of the automotive industry from the inside out has limited value for someone working in the hospitality industry. Although he may not be a violator of the deal, some business owners appreciate relevant experience.
Ravi Davda of Rockstar Marketing has used several business coaches in the past. “I didn’t get that much benefit when they were in a completely different industry or didn’t do what I wanted to do (which was run by a successful marketing agency). So I found one that did. It worked incredibly well. ”
Dr. Aisha Iqbal is looking for someone who has taken a path similar to mine, understands my niche and is flexible in what I can do. I don’t think coaches should have a size that suits everyone, because every business is unique. ”
On-site experience puts a coach in a strong position to offer more practical advice and suggestions to his clients. Coaches may also have more appropriate contacts that they can use when helping a business grow.
However, not everyone agrees. Alison Callan is not looking for “just someone who has been where I am or is going where I want to be, because I don’t want to emulate someone else’s journey, but to create my own.” Instead, “I’m looking for someone who portrays similar values for me and my business.”
Perhaps the most passionate trait was for the business coach to share values with his client. “If you have a coach who believes in hard work, but your number one value is freedom, you can create a successful business, but you will not create happiness,” said Alexandria Maria.
“Some business coaches just dictate a model and don’t care who you are,” said thinking coach Susie Ramproop.
Business coach Melitta Campbell agreed: “They need to be in line with your business, values and personality. While part of their job will be to challenge you to become your best self, you don’t want to work with a business coach who uses strategies that don’t suit your style, personality, business or brand.
Values dictate many relationships between coach and client. Close alignment means that there is a shared understanding of what success looks like on many levels. Sometimes inconsistencies can be productive, allowing alternative worldviews and priorities to emerge and be addressed. In general, however, entrepreneurs prefer harmony.
Finding the right business coach is the difference between your success, which will be a snowball, and the delay in the mother of all fabrics. Before you sign the documents or even start the search, find out exactly what you are looking for in your coach. Don’t be afraid to explore their experience and the results they have achieved with others. The more time you spend talking to them, the more you will learn about their character and values and whether or not everything will work out.