SAN DIEGO–(BUSINESS WIRE)–At the culmination of its company-wide fundraising efforts for its primary charitable partner, the Challenged Athletes Foundation (CAF), EoS Fitness presented a check for more than $106,000 to the nonprofit organization focused on empowering athletes with physical disabilities by removing barriers to fitness so they can participate in sport and physical activity.
Year-round fundraising efforts are just one part of the company’s commitment to making fitness inclusive and accessible to all. Through its long-standing partnership with CAF, EoS is the title sponsor of CAF’s signature Community Challenge EoS Fitness Tour de Cove and Yoga by the Bay. The company also provides free Platinum Plus gym memberships to eligible athletes with physical disabilities in the United States.
“This is the second year of our long-term partnership with CAF and we are beyond amazed to have raised almost a quarter of a million dollars through donations and fundraising. The EoS Fitness community of our members, team members and partners have stepped up to support our initiative to provide fitness opportunities to challenged athletes and our core goal of making fitness inclusive and accessible to all,” said Shilpi Sullivan, CMO of EoS Fitness. “And we’re not done. We continue to support CAF athletes throughout the year through fundraising efforts and gym donations to ensure athletes with physical disabilities always have a place to train, recover and prepare for competition.”
EoS also unveiled a new ad campaign this month, celebrating extraordinary athletes living with physical challenges. The campaign features San Diego-based CAF athlete Tara Butcher, a runner, mountain climber and yogi who is a leg amputee following an accident in 2005. EoS ads featuring Tara can be seen across the country on billboards and in digital media and direct mail.
“CAF has helped me achieve my dreams of becoming a competitive athlete – from running the New York City Marathon to climbing Mount Kilimanjaro,” said CAF Athlete Ambassador Tara Butcher. “CAF’s partnership with EoS Fitness has helped athletes like me dream big and put in the time in the gym to achieve our fitness goals. Featuring in EoS’s latest ad campaign is another example of breaking down barriers and I hope these ads inspire others to look at fitness and sport from a more holistic perspective.”
For the second consecutive year, EoS was the title sponsor of the Tour de Cove in San Diego, California, part of the CAF Community Weekend featuring the 29th Annual San Diego Triathlon Challenge. The Tour de Cove presented by EoS Fitness, held on Sunday 23 October 2022, was a 4.5 hour stationary bike tour led by EoS Fitness instructors to the sounds of the 80s. The bike fundraiser featured over 100 stationary bikes on the lawn overlooking Mission Bay at the CAF Community Weekend Center. Attendees also participated in Yoga by the Bay, presented by EoS Fitness, a 90-minute outdoor yoga session and experience.
“EoS has been an incredible partner over the past two years, not only raising funds but changing the conversation around accessible fitness,” said Christine Entwhistle, CAF CEO. “Athletes with physical disabilities want gyms that welcome them and know how to adapt workouts, classes and how to stay fit. Our partnership with EoS changes that and creates a more inclusive world. We are grateful to EoS for supporting athletes with challenges in and out of the gym.”
With over 100 locations open or ready nationwide, EoS Fitness provides a space where every athlete can thrive and achieve their training and fitness goals with access to amenities such as indoor lap pools, MOVEoS cinemas, grass functional training areas, the latest group fitness classes and knowledgeable team members. For more information about EoS Fitness membership and Challenged Athletes Foundation grants, visit https://www.challengedathletes.org/eos_fitness_grants/.
About EoS Fitness
EoS Fitness, a leader in the fitness industry with its High Value, Low Price (HVLP)® gyms, is an inclusive and welcoming organization committed to empowering exercisers of all experience levels. With more than 100 locations open or on the way in Arizona, Florida, Nevada, Southern California, Texas and Utah, EoS Fitness is growing rapidly. Providing serious fitness options, EoS Fitness offers the best equipment, high-energy workout classes, extensive personal training options and home workouts starting at just $9.99 per month. EoS Fitness’ nearly 600 trainers have the knowledge and technical expertise to help members find their personal passion for wellness, develop daily fitness habits and achieve their goals. Visit Eosfitness.com to learn more.
About the Challenged Athletes Foundation
Challenged Athletes Foundation® (CAF) is a world leader in helping people with physical disabilities lead active, healthy lifestyles. CAF believes that participation in physical activity at any level increases self-esteem, promotes independence and improves quality of life. Since 1994, more than $147 million has been raised and more than 40,000 funding requests have been granted from people with physical disabilities in all 50 states and over 70 countries. In addition, CAF’s outreach efforts reach an additional 60,000 people each year. Whether it’s a $2,500 handbike grant, help signing a carbon fiber running leg that isn’t covered by insurance, or arranging enthusiastic encouragement from a mentor who has triumphed over a similar challenge, CAF’s mission is clear: give opportunities and support to those willing to lead an active, athletic lifestyle. To learn more, visit challengedathletes.org.