Foot Locker, Inc. and Fanatics are teaming up to expand the offering of licensed sports products for fans

The partnership brings together two dynamic forces in sports and sneaker culture

Thousands of new officially licensed leagues, teams and player products will be available to Foot Locker shoppers from Fanatics’ industry-leading assortment

NEW YORK, August 19, 2022 /PRNewswire/ — Foot Locker, Inc . (NYSE: FL) (“Foot Locker”), new Yorkbased specialty sports retailer and Fanatics, a global digital sports platform, announce a new long-term connected inventory partnership that will significantly expand the officially licensed assortment of gear and fan merchandise available online to Foot Locker shoppers. Through this new deal, Foot Locker will continue to power the online and mobile front-end consumer experience across its portfolio of e-commerce brands, while orders will be fulfilled by Fanatics.

“We are excited to partner with Fanatics as we continue to enrich our assortment, provide greater choice to our consumers and improve our positioning across all channels,” said Andrew Grayexecutive vice president, Global Lockers and Champs Sports, Foot Locker, Inc. “Combining Foot Locker’s leadership in sneaker culture with the sports fandom and assortment power of Fanatics is a natural fit. Bringing these two dynamic forces together will drive and serve the sport and sneaker culture in exciting ways.”

Beginning in the fall, shoppers visiting, and will have access to a significant portion of Fanatics’ industry-leading assortment of licensed sports merchandise, featuring teams and players from top leagues and sports properties. including NFL, NBA, MLB, NHL, WNBA and NCAA. The collection, with sizes and options for all members of the family, is highlighted by apparel, jerseys, hats and hardwear across a wide range of brands, such as Fanatics, Nike, adidas, Mitchell & Ness, New Era, Pro Standard and WEAR from Erin Andrews. Fanatics will also expand its hot market and championship collections as part of the deal, featuring products from some of the biggest moments in sports.

“Fanatics is thrilled to partner with Foot Locker and bring a broad, personalized assortment of its flagship product catalog to online shoppers,” said Jack Boyle, Fanatics Global Co-President of Commerce, Direct-to-Consumer. “Foot Locker, Kids Foot Locker and Champs Sports are trusted, respected consumer brands, and we are excited to offer Fanatics customers an incredible selection of quality fan gear for everyone in the family.”

About Foot Locker, Inc.

Foot Locker, Inc. leads the celebration of sneakers and youth culture around the world through a portfolio of brands including Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, atmos, WSS and Sidestep. With approximately 2,800 retail stores in 28 countries North America, Europe, Asia, Australiaand New Zealand, as well as websites and mobile applications, the purpose of Foot Locker, Inc. is to inspire and empower youth culture around the world by nurturing a shared passion for self-expression and creating unparalleled experiences at the heart of the global sneaker community. The corporate headquarters of Foot Locker, Inc new York. For additional information, please visit

About the Fanatics

Fanatics, Inc. is the ultimate destination for sports fans, igniting and harnessing fan passion and maximizing the presence and reach of prominent sports partners globally. Leveraging long-standing relationships with more than 900 sports properties, a database of more than 80 million users worldwide and a trusted brand, Fanatics is advancing its innovation in the sports landscape by building the leading global digital sports platform full of offerings, including licensed merchandise, physical and digital trading cards and collectibles, and online gambling and iGaming.

For additional information, please visit

Media contacts

Dear Tochi
Vice President, Corporate Communications, Foot Locker, Inc.
[email protected]
(914) 582-0304

Brandon Williams
[email protected]

SOURCE Foot Locker, Inc.

Leave a Comment