With a design approach focused on innovative staging, the latest technology and unsurpassed guest amenities, HARD ROCK LIVE will serve as a flexible event center with the ability to host a variety of programs, including live broadcasts, a variety of first-class sporting events, gala and more. The venue has up to 2,500 seats or over 3,000 passengers for shared access, with no spectators further than 140 feet from the stage. In addition, the destination will offer a mezzanine on the second level with VIP skyboxes and balconies, creating an intimate atmosphere that will offer some of the most captivating experiences and attractions on the market. Guests can also enjoy Hard Rock souvenir cases featuring more than 40 iconic items, a photo booth and a full-service bar.
“Live music and entertainment are key attributes of the Hard Rock brand,” he says Mark Birta, president of Hard Rock Hotel & Casino Sacramento in Fire Mountain. “We are so excited to be able to provide an unparalleled entertainment experience of first-class talent, in a place different from any other in Sacramento region. IN HARD ROCK LIVE at the Hard Rock Hotel & Casino Sacramento at Fire Mountain will take place on a place for live entertainment and will continue to provide facilities, entertainment and support to the world-class community. “
HARD ROCK LIVE it will additionally serve as a community resource in regional emergencies. The design of the building, led by Estom Yumeka Maidu leaders from Enterprise Rancheria, was designed to serve as an emergency shelter for up to 1,000 people if needed.
“The latest expansion of Hard Rock shows the company’s continued commitment to Yuba–Suther community and gives visitors another reason to visit our area, ”he says Gary Bradfordon Yuba County Overseer, whose area includes Hard Rock Sacramento. “We are very excited about the great entertainment opportunities that will now be available HARD ROCK LIVE! “
Before opening, HARD ROCK LIVE hosted a local fundraising concert featuring regional performers Tyler Rich and Temecula road. The event lifted $ 50,000 which was donated in support of local charities Yuba Sutter Colusa United Way, SayLove and the Yuba Sutter K-9 Association.
“We have created an incredible property for a destination, combined with an incomparable partnership with Hard Rock International. Our tribal councils and Enterprise membership are committed to a long-term vision of growth and prosperity for all involved, ”he added. Glenda Nelson, Chairman of the Tribes, Enterprise Rancheria of Estom Yumeka Maidu, owners of Hard Rock Sacramento. “More than two million people visited Hard Rock Sacramento last year. We are excited to complete our second phase of expansion in less than 3 years of work, which allows us to expand all the ways we return.”
Friedmutter Design Group is the record architect for HARD ROCK LIVE. Scéno Plus is the theater’s theater and interior designer. HARD ROCK LIVE at the Hard Rock Hotel & Casino Sacramento at Fire Mountain will mark the sixth project between Scéno Plus and the Hard Rock brand. Local contractor Moorefield Construction oversees the construction. Live Nation is a partner of the place to book national tours.
Photo assets from the local community fundraising concert can be found here. For more information on Hard Rock Live Sacramento, please visit https://www.hardrockhotelsacramento.com/entertainment/hard-rock-live.
For Hard Rock LIVE at Hard Rock Hotel Casino
IN HARD ROCK LIVE is a 2,500-seat space with state-of-the-art music and numerous events located in Yuba County, Californialocated 35 miles north of Sacramento. It can host live music as well as comedy, MMA and boxing, as well as marketing, charity and social events throughout the year. Live Nation, the world’s leading live entertainment company, will be the exclusive talent reservation agency for the venue.
For Hard Rock Hotel & Casino Sacramento at Fire Mountain
Hard Rock Hotel & Casino Sacramento at Fire Mountain offers the latest in live music and entertainment, hospitality, world-class games and exceptional cuisine. The property is Hard Rock’s first Vegas-style casino California and offers a multi-suite hotel, a large 1600 slot machine and 60 table games, along with an outdoor pool and deck area, a large meeting space and five unrivaled restaurants. HARD ROCK LIVE is a flexible event center with the ability to host a variety of programs, including live broadcasts, leading sporting events, a gala with up to 2,500 seats or over 3,500 passengers for shared access, without spectators farther than 140 feet from the stage. The property recently opened ROCKTANE GAS + SMOKE, a new modern gas station with the Hard Rock brand and driving through smoke, the first on the West Coast. The property includes company amenities such as the Sound of Your Stay® in-room music program, Rock Shop®, Unity Store and Body Rock® fitness center. In addition, the project marks a historic partnership between two Indian tribes – the Seminole tribe Florida, owners of Hard Rock International and Enterprise Rancheria. Owners of the Hard Rock Hotel & Casino Sacramento at the Fire Mountain property, Estom Yumeka Maidu of Enterprise Rancheria is a sovereign Indian nation offering a variety of tribal government services and programs that improve the quality of life of its approximately 1,000 tribal citizens and others. community in Northern California. For more information on the Hard Rock Hotel & Casino Sacramento at Fire Mountain, visit www.hardrockhotelsacramento.com.
About Scéno Plus
Founded in 1985 by Patrick Berge, architect by education, and Lorraine BertiaumeA graduate of dramatic arts, Scéno Plus is an internationally renowned family company based in Montreal, specializing in the design of venues for performances and buildings for cultural or entertainment use. From 2020, the two sons of the founders took over the company. Olivier Bertiom-Berge as President and Chief Executive Officer and Vincent Bertiom-Berge as Vice President and Chief Operating Officer. A duet that combines Olivier’s architectural creativity with Vincent’s business acumen, CPA, CMA through training. Scéno Plus offers an exclusive approach consisting of integrated services under one roof: architectural and interior design, theater design and the integration of specialized technologies and equipment. To learn more, visit www.scenoplus.com.
About Live Nation Entertainment
Live Nation Entertainment is the world’s leading live entertainment company, consisting of world market leaders: Ticketmaster, Live Nation Concerts and Live Nation Sponsorship. For more information, visit www.livenationentertainment.com.
SOURCE Hard Rock International