Opinions expressed by Entrepreneur the collaborators are their own.
Research shows that 20% of start-ups close in their first year of operation. Businesses that survive the first year find it difficult to stay afloat, and 65% eventually close within 10 years. One of the main reasons cited is poor marketing. With few resources available, it can be a challenge for small business owners to promote their brands effectively.
A blog is a very profitable tool used in marketing. So, if you’re not sure if your small business should own a blog, I’d say yes because of its marketing benefits. There are currently 5 billion internet users worldwide and 60 percent of users say they read blogs regularly, which is a huge potential market that can be reached through blogging.
Related: How to scale your blog as a launcher
How can blogging help your business?
There are great benefits that your business can benefit from blogging, including:
Establish customer relationships: New businesses are emerging every day, making it difficult to maintain customer loyalty. However, with high quality blog posts about your business and products, you can maintain the engagement of your visitors and build strong relationships with them. You can interact with visitors to your blog by answering questions or answering their comments. In the long run, this will help you build trust with your audience.
Mental leadership: People often look for solutions online when they encounter a problem. Invest time in SEO so that your business appears in search results. By sharing your knowledge and experience, you can become the expert they will turn to whenever they need advice.
Create a sales lead: Blogging is a great way to generate traffic for your business. Make sure you research your target audience to understand their needs so you can carve a niche for yourself. Using SEO-based content can generate traffic to your website, which can become potential sales customers for your business.
Related: 5 ways to grow your business through blogging
Starting a new blog for your business can seem like a daunting task. So, here are some tips to help you create a successful blog:
1. Provide value
One of the main reasons people read blogs is because they want to learn something new. Blog posts with guides, tutorials and tips are very popular and can help you drive a huge amount of traffic. For example, the Nepal Hiking Team has a comprehensive blog that shares information on everything you need to know about Nepal, from things to do and local Nepalese food to transport guides and souvenirs. They offer a valuable resource for anyone looking for information about Nepal or planning to visit.
2. Allow guest posting
People like to share their ideas and experiences. Allowing them to post as a guest on your blog allows them to do so, as well as interact with you and other visitors. Guest posts are also great to help you find out who your readers are and what they’re interested in. A great example is Hackernoon, an online platform where anyone can post and share everything related to technology.
3. Make it interactive and allow comments
A blog that allows its visitors to comment and ask questions on related topics attracts more attention than those who do not. Create a user-friendly platform where guests can post their comments and ask questions. Making your blog interactive is very important for building good customer service and a better understanding of your customers, which can ultimately generate more potential sales customers.
4. Monitor and analyze your blog traffic
According to Hubspot, many people prefer blog posts that are informative, fun and learn new things. It’s important to track your blog traffic to determine which of your blog posts are performing best and to find out what your readers are interested in. You can take advantage of this to increase more traffic and leads for your business.
5. Get external links to your blog
The “network” is literally a network of networks. By attracting external links from other online sources for your blog, you can significantly increase your ranking on Google and get more traffic for your site. Consider launching a press release campaign or posting guests on other, more reputable sites about it.
With commitment, creativity and effort, blogs can be a very effective marketing tool for your small business. A blog is a cheap marketing strategy with great benefits if used properly.
Related: Tips for creating a blog that generates traffic
Business strategies, entrepreneurial advice and inspirational stories are all in one place. Take a look at the new Entrepreneur’s bookstore.