How public web data helps small business SEO strategies

This post is sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own.

SEO is an endless battle that makes everyone fight for first place, both literally and figuratively.

Competition between marketing teams around the world has changed the way consumers search and buy products and services.

SEO has also changed the overall marketing strategies of small and large businesses.

But search engine tides tend to deviate and constantly change direction, especially when it comes to keywords, links, and promoted content.

These changes pose constant challenges, even for industry veterans.

The good news is on the horizon.

A transformation is underway to provide greater clarity to the SEO picture.

This transformation can be accessed through public web data.

What is public web data?

Public web data is any information that is publicly available online.

This can be easily assembled and then used to create a set of marketing data that informs a successful strategy.

For example, a new customer relationship management (CRM) company may want to collect web data that informs them of:

  • Other companies working in the same field.
  • Consumer sentiment shared on social media channels about the company or a particular product.

These pieces of information are then used to power algorithms, answer business questions, and compete with other companies.

As such, public web data can be seen as a mass collection of public information that shows how a wide audience moves online and makes decisions.

Screenshot from Bright Data Collector, June 2022

How does public data help my SEO strategy?

Public web data helps guide your SEO decision-making by helping to develop strategies based on correct and up-to-date information from a variety of sources and regions.

This ensures that you do not base critical SEO strategies on outdated or incorrect data samples.

As a result, you can stand out and stay ahead of your competitors – something that is crucial to success.

For small businesses: public web data provides a competitive advantage

With sensible tactics, small marketing teams can take on large commercial conglomerates such as Walmart, Best Buy and Target.

So how can smaller teams stand out?

By using public web data to inform and analyze your SEO strategy, you can:

  • Track your rankings in real-time search.
  • Perform a competitor analysis.
  • Identify new connectivity options.
  • Track changes in your search engine rankings related to your competitors.
  • Find trends for specific keywords, descriptions, or links.
  • Optimize your ad campaigns.
  • Find duplicate data affecting search positioning.

Competitive real-time insights that provide public data can help you fully understand what users or your target audience see when searching for available offers.

You can use this data to update SEO strategies on and off the page.

It also provides keyword information and feedback to identify additional areas for optimization.

With this information, you can create and manage more efficient content that generates organic traffic from search engines.

What may be even more important is that public web data allows you to see where you rank in search engines around the world.

Huge amounts of public information are limited and companies often cannot see specific content based on geographic location or device.

Data availability is only half the story. You can try to analyze it yourself, but the data requires an infrastructure to collect, structure, and interpret.

As a result, in order to monitor SERP rankings worldwide, marketing teams need access to public web data collection services.

They can be used to geographically target and automate data collection, which ultimately saves you valuable time and resources and helps you make informed and successful decisions about your source content.

How to find public web data

How public web data helps small business SEO strategiesScreenshot from Bright Data Collector, June 2022

Bright Data, the world’s first data-driven SEO platform, is a great resource for public web data.

Through public web SEO data, Bright Data helps companies rank higher than their competitors, track their SERP positions in real time, find untapped feedback opportunities, and create content that resonates with their customers.

As an industry leader, companies rely on Bright Data to revolutionize their strategies for optimizing the site and beyond, as well as optimize their paid campaigns and reduce the cost-per-click.

Marketing teams around the world turn to our platform because it offers:

  • The highest quality, most reliable web data.
  • The most modern, fast and flexible products and data tools.
  • The best time to work on a network and platform.
  • Unlimited scale and customization options.
  • Transparent and convenient for businesses infrastructure.
  • Minimum internal resources needed by companies.

In addition, the use of the Bright Data platform and analysis allows marketing teams to increase the visibility of their e-commerce applications and products for any search platform – regardless of location.

As a result, companies receive valuable information about new and old competing brands. They are also allowed to automate, refine and track keywords.

Facilitate the use of public web data for SEO navigation

If you do not have the infrastructure to properly process data for your audience and competitors, you can work without all the information you need to succeed.

SEO is not a transparent discipline, so you need every advantage you can get.

You may feel as if you are sailing with your ship in misty waters, hoping, but you do not know if you will eventually hit the land on the other side.

For marketers to be truly successful in today’s over-saturated market, visibility is key.

You can read as much as you want about SEO best practices, but you won’t know what works and what doesn’t work for your content until you test and analyze it.

Organic SEO is your key to visibility, content is your key to SEO, and public web data collection services are the way you plan, evaluate, and implement the most effective content.

Talk directly to Bright Data’s vice president of marketing and communications Keren Pax on LinkedIn and find out how your business can succeed in SEO using public web data.

For more information on how web data collection can help your business, please visit Bright data.

Image credits

Featured Image: whiteMocca / Shutterstock

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