How to use data and technology to demonstrate your organization’s value proposition

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The value proposition of your business is one of the most valuable tools at its disposal to attract loyal customers, future employees and potential business partners. The value proposition tells potential customers why they should choose your business over other competitors and proves why your organization is a leader among others in your industry. However, demonstrating and targeting your company’s value proposition to the right audience is not always an easy task.

For example, several industry-wide factors exist in my home care business that prevent my organization from showing its own results and customer service. Some of these preventative factors include fragmented policies in countries that cause home care and the lack of standardized measures that exist in the industry, among others.

In addition to preventative factors, organizations as a whole often simply use the wrong technology to improve their value proposition or fail to demonstrate their value to a wide target audience. As an experienced franchise expert, founder of home health care and CEO, I am here to guide you on how to use data and technology to maximize and present your organization’s services to the right audience.

Track, record and collect

There are several ways to use technology, data, and external resources to showcase your organization’s value, competitive advantage, and industry-leading operations. The difficulty often lies in how your organization will receive this data. To solve this challenge, take a two-pronged approach. First, internally set up a robust tracking system to record your own data, services, customer sentiment and long-term results. Tracking this data is a long and tedious process and will require internal planning and implementation to complete it effectively. Once internal tracking is achieved, consider an external organization that specializes in or has the ability to evaluate and analyze data collected by your organization.

Third party validators

Partnering with a third party is one of the most effective ways to validate your data and evidence points. Join an organization that shares goals and values ​​similar to yours and can lead to the results your organization requires. Work with this organization to conduct a survey or a survey among a wide network of participants. The result of this analysis should generate accurate findings that will later show the competitive advantage of your organization. The results they produce will help you demonstrate your value proposition and competitive differentiation.

As mentioned above, historically in my industry it has been a challenge for home care providers to obtain adequate data that shows how services lead to results for our customers and reduce costs for them. To issue a decision, I commissioned a health consulting and consulting firm to conduct a study to prove the results and benefits of my organization. This collaboration led to hard facts and figures that shed light on the competitive advantage of my brand and the efficiency of our services. This is a great example of how a third party partner can bring your data to the fore.

Investment and time

Working with external organizations is a significant investment, but it will increase your company’s reputation in the long run. Plan and find a way to budget this investment into your organization’s annual priorities. Time is another factor; getting results will take time. Your organization will need to track its data for several quarters to make sure it is accurate and illustrates a strong story. Once the data is tracked, set a timeline that is consistent with all participating countries to analyze the data and publish it.

Leverage data

Set up a marketing plan to share your results both internally and externally. This can be done through a newsletter, press release, social media, the company’s website and other external platforms. Identify key speakers who can speak expertly on the analysis and look for opportunities to share these findings on a large platform or to a wide audience.

In general, partnering with an outside organization will help you validate your organization’s values ​​and allow your organization to stand out from the competition. In tandem, this newly discovered information also opens up your organization to attract new partners, prospective customers and employees. The material that can be analyzed will show potential customers why they need to do business with your organization. This investment will increase visibility and improve the positioning of the most important and critical attributes of your company.

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