How to use Vimeo to edit videos for your business

Here’s how to use the Vimeo online editor to help you perfect your videos.

Image: Jirapong/Adobe Stock

You create videos for your organization and need a way to edit them. There are various editors available, both paid and free, but one option worth considering is Vimeo. With Vimeo’s cloud editor, you can enhance your videos and then download or publish them online.

Vimeo offers a free plan that allows you to store and publish videos with very limited editing capabilities. For this reason, you’ll probably want to sign up for one of the paid plans, all of which offer a free trial so you can try before you buy. Once you have an account, simply upload your video to the Vimeo website to edit it directly in your browser. Here’s how it works.

SEE: Home video setup: What you need to look and sound professional (TechRepublic Premium)

First, go to the Vimeo website. Click the Join Free button and create a username and password. After joining, you will be taken to the Video Manager page. You can see existing videos that people have shared here if you want to get some inspiration (Figure A).

Figure A

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To see the different paid plans, click the Upgrade button. The next screen shows the four main paid subscriptions: Plus, Pro, Business, and Premium, along with the annual and monthly costs for each. Find the plan that best suits your business and click the Start Free Trial link (Figure B).

Figure B

Image: Lance Whitney/TechRepublic

Return to the Video Manager page. If you have an existing video that you want to edit, click the New Video button and select Upload.

On the next screen, drag and drop the videos you want to edit, or click the Choose File button and select them from your computer (Figure C).

Figure C

Image: Lance Whitney/TechRepublic

Return to the Video Manager page, where you should see the clip or clips you uploaded. Click the clip you want to edit, and then click the Edit and Cut icon.

You have a choice of two different tools. Choose the trimmer if you just need to trim your video at the beginning and/or end. Choose Video Editor if you need to do more in-depth editing.

Let’s try out the Trimmer first, so click the Trim button (Figure D).

Figure D

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You can now play the video to determine where you want to cut it. Move the left slider to the area where you want the clip to start and the right slider to where you want it to end. Then click Save (Figures E).

Figures E

Image: Lance Whitney/TechRepublic

You are returned to the previous screen where you can play your revised video. To use the full video editor instead, click the Edit & Crop icon and click the Edit button for Video Editor.

In the video editor, click the Timeline button. You can now play the video as well as move the left and right sliders to trim the video. If you want to split the video into two or more clips, move the needle and click Split (Figure F).

Figure F

Image: Lance Whitney/TechRepublic

To add one or more clips to this video, click the plus icon to the left of the timeline and select Media Stage. Select My Media and then select a clip you’ve already uploaded, or click the Upload button to grab one from your computer. Select additional clips if desired and then click the Add button (Figure G).

Figure G

Image: Lance Whitney/TechRepublic

You can now move clips around in the order you want by dragging and dropping them. Click the Timeline button if you need to make additional cuts or cuts.

Apart from simply editing your video, you can add other elements to decorate it. In the left panel, click the Text button and enter a title or other text you want to add to a clip. You can position the text, change the color, adjust the alignment, add a drop shadow, and set a duration to determine how long the text should be displayed (Figure H).

Figure H

Image: Lance Whitney/TechRepublic

Then click the Sticker button to add a sticker to the video. Click the Styles button to apply a filter to the video. Click the Music button if you want to add music to the video. You can choose from any of Vimeo’s licensed tracks or upload your own music (Figure I).

Figure I

Image: Lance Whitney/TechRepublic

When you’re done, click the Preview button to see your video with the changes you’ve made and the elements you’ve added. If you are satisfied with the results, click Save.

Now you can decide what to do with your finished video. Click the ellipsis icon in the upper right corner. Select Publish to Social if you want to publish it to Facebook, YouTube, or another service. Select Download to download the video to your computer in MP4 format. Select Create a copy if you want to create a duplicate of the video (Figure J).

Figure J

Image: Lance Whitney/TechRepublic

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