Innovative PARALLEL REALITY (TM) technology comes in downtown Delta, Detroit

Delta Air Linesin partnership with Misapplied Sciences, will launch the first of its kind beta experience PARALLEL REALITY (TM) for customers of Detroit Metropolitan Airport begining June 29.

This category definition technology, which debuted for the first time at CES in 2020, allows up to 100 customers to see customized content tailored to their unique journey on a single digital screen. Customers who take part in the experience will see personalized flight and orientation information. Each viewer will receive a unique and personalized experience, even when standing next to dozens of other viewers enjoying their own uniquely personalized experiences.

“It simply came to our notice then. We can’t wait for customers to experience the ease and convenience it can bring to their travels, especially when combined with the ability to find a route and customize it. Fly Delta application, “he said Ranjan Goswami, SVP – Customer Experience. The PARALLEL REALITY experience means that customers will no longer have to search for flight and exit information – the personalized travel details the experience provides are a powerful addition to Delta’s digital tools, the airport innovations we have already introduced and the unparalleled service. which our employees provide every day. “

Customers can find this new technology in Hall A of McNamara Terminal, right next to the security checkpoint. Customers leaving DTW will be able to experience mind-boggling technology and share their contributions directly with Delta as the airline seeks to understand its efficiency in the real world before potentially expanding to other airports. How to experience the exhibition:

– After going through security at Detroitcustomers will see the PARALLEL REALITY display near Delta Sky Club (Competition A, McNamara Terminal).

– To start the experience:

All customers are welcome to interact with the experience. Passengers with tickets can simply scan their boarding pass.

Customers recorded in digital identity via Fly Delta application can activate facial recognition in the exhibition pavilion.

– Using multi-view pixels and proprietary technology, the PARALLEL REALITY experience allows each customer to see personalized messages in language – tailored only to them – as they pass the digital screen.

Personalized messages include custom route search, flight information, or boarding time updates.

This experience will always be included and customer information is not stored.

For the first time, PARALLEL REALITY technology caught the eye of experts at The Hangar, Delta’s innovation hub. Delta saw an opportunity to use this revolutionary innovation to transform the airport experience, allowing seamless, personalized travel as customers move from the curb to the port.

“The spirit of innovation is the driving force Delta. We are constantly looking for ways to innovate to meaningfully improve the customer experience, ”they said. Matt Muta, Vice President – Innovation. “With PARALLEL REALITY technology, we saw an opportunity to transform another aspect of the trip to the airport into a seamless, personalized and completely unexpected one.”

The PARALLEL REALITY experience is based on Delta’s efforts to modernize the on-site travel experience. In early 2021 Delta partners with Transport Security Administration to introduce the first inner experience with a digital identity from the curb to the door Detroit, which allows customers to use face recognition and passport number technology and TSA PreCheck or Global Entry membership to get through their day of travel without a hitch. Since then, digital identity technology has expanded to Atlantaand new, state-of-the-art Delta The terminals in LAX and LGA can now also boast of this technology.

Delta ‘s digital identity experience extends to Atlantaoffering customers a more efficient way to navigate the airport – without showing a paper boarding pass or a physical government ID.

IN Detroiteligible digital identity customers will be able to activate face recognition when they approach the PARALLEL REALITY screen; the camera will recognize the customer to personalize his information for an even richer experience.

Delta customers in Detroit can use their passport number and TSA PreCheck® or Global Entry membership as a digital identification number.


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