Inspiring small businesses to develop benefits to be more competitive

In today’s intensely competitive and increasingly mobile job market, companies are looking for meaningful ways to retain their best employees—and attract new ones. Yet when was the last time your company was inspired to develop its benefits program?

April Schmaltz

Unfortunately, ping pong tables and happy hours don’t offer the same appeal they did just a few years ago. Today’s employees are looking for value-added benefits that simplify their lives. That’s why it’s more important than ever to be creative yet resourceful when developing your benefits package.

Finding inspiration—and appreciation—for a new benefit

You never know where inspiration will come from. For the product development team at Delta Dental of Iowa, our newest benefits package developed right in our hallways. Three years ago, our employees were offered ARAG® legal insurance with identity theft protection as a benefit. This coverage offers access to affordable legal assistance, with network attorney fees that are 100% paid in full for most covered legal matters. Legal insurance is not a commonly offered benefit unless you work for a large company.

In the first year that legal insurance is offered, Delta Dental employees pay 100% of the premium. About 20% of Delta Dental employees have added ARAG legal insurance with identity theft protection to their benefits package. Word spread quickly among our employees, conveying the value of legal insurance. For example, our director of communications used the benefit to update his will as he prepared to get married. She also set up trust accounts for her new husband and their blended family. The guided process fostered a conversation with her new husband about the medical directives—and gave them an intangible but tremendous valueable benefit: peace of mind.

After two years, Delta Dental added ARAG Legal Insurance with Identity Theft Protection as a 100% fully paid benefit bundled with our dental and DeltaVision® coverage. Employees experience less stress when dealing with legal matters because they don’t have to worry about the cost of paying legal fees.

As participation in ARAG Legal Insurance with Identity Theft Protection grows as a benefit for Delta Dental employees, our product team has noticed. Would other SMEs be interested in this type of coverage? Our data told us that when offered as a bundle with Delta Dental and DeltaVision coverage to small businesses, ARAG Legal Insurance with Identity Theft Protection is a benefit that will help employees and employers who need to offer a more inspired — and flexible – benefits package .

Legal insurance: meeting the diverse needs of employees

You might be thinking, “Hey, I’m not the kind of person who needs a lawyer.” However, there are a wide variety of reasons why you might want to consult with a lawyer, some of the most common needs include creating a wills, divorce assistance, selling or buying a home, and creating a trust. You can work on your legal matter with a network attorney in person, via email, or virtually. The plan also provides access to a telephone attorney for quick legal questions, as well as identity theft protection, financial counseling and education, tax services and immigration assistance.

Today we offer the Delta Bundle, which includes dental, vision and legal services for small business customers.

What inspired changes is your company making to your benefits programs?

If you would like to learn more about this option, contact your agent or contact April at (515) 261-5598 or at [email protected]

April Schmaltz is senior vice president, sales and marketing, for Delta Dental of Iowa.

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