It only took 86 years, but innovative technology can finally come to your grocery cart

The grocery cart had a humble beginning.

In 1936, Sylvan Goldman and a mechanic named Fred Young invented the first grocery cart for Goldman’s Piggly Wiggly stores. The cart was not hit immediately. The women complained that this is another version of a stroller and this is the last thing they want to push while shopping for groceries. A few tweaks later – a guerrilla marketing program that uses models to push carts around stores – turned the tide on inventors.

By the 1940s, shopping carts were becoming so popular that new grocery stores were being built with wider aisles to accommodate them.

But among innovations that don’t seem to have evolved at the pace of other creations, the grocery cart may be the most used daily – until recently.

There is now a movement in the food industry to replace traditional strollers with digitized smart strollers, but first, it will probably take some persuasion from consumers.

The market is now being tested by Inc.‘s AMZN Dash strollers, Kroger Co.‘s KR KroGo strollers, SmartCarts for groceries in New Zealand and Empire Co. Ltd.‘s EMLAF Sobeys Smart Cart in Canada. Albertsons Cos. Inc. ACI has just started testing Seattle Veeve launch carts.

The new strollers are designed to be more convenient for buyers, who in some cases may miss the payment order. Stores using shopping cart technology can better track consumer behavior and, in turn, can organize stores more efficiently and gain insight into purchasing decisions.

Tel Aviv, based in Israel A2Z Smart Technologies Corp. THE THEwhich has smart carts used by several food chains in the country, now reaches Asia.

The company’s latest strollers are presented in Singapore’s largest food chain, NTUC FairPrice Cooperative. Integrated with FairPrice’s ecosystem, A2Z’s intelligent Cust2Mate strollers will provide seamless in-store digital shopping, direct access to in-store promotions, efficient inventory management and the ability for shoppers to skip payment lines, the company said.

“With a rich heritage of technological innovation, FairPrice has more than 230 locations across the country with a variety of different stores, including FairPrice, FairPrice Finest, FairPrice Xtra, FairPrice Xpress and Cheers convenience stores. This agreement provides Cust2Mate with an excellent opportunity to expand our presence and gain exposure to the seamless retail market in Asia, ”said Cust2Mate CEO Rafael Yam.

A2Z promotes its Cust2Mate strollers as the first proven mobile shopping cart (SCO) to include user-friendly intelligent algorithms, a touch screen and a computer vision system. Cust2Mate automatically scans purchased products and allows payment in the shopping cart so that customers can shop and go, bypassing the long lines of payment at the checkout. Cust2Mate technology also provides heat cards on the shelves for targeted advertising, direct marketing and special promotions.

A2Z’s first Smart2Mate smart strollers will arrive at the new luxury FairPrice by mid-July and will be available on a limited basis from August and available to all buyers from September.

For more information on A2Z Smart Technologies Corp., visit

This post contains sponsored advertising content. This content is for informational purposes only and is not intended for investment advice.

The previous / next publication is written and / or published as a collaboration between Benzinga’s internal sponsored content team and Skyline Corporate Communications Group, LLC, a financial partner of Benzinga. This article / video is a paid sponsorship of the investor relations agency Skyline Corporate Communications Group, LLC, paid for by A2Z Smart Technologies Corp. THE (TSX.V: AZ) for the provision of investor relations and corporate communication services related to the Company’s securities. Please see Skyline’s Disclaimer and Disclosure Statement 17 (b) here:

Although the material is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained in it is true and accurate to the best of their knowledge and research. The following content is for informational purposes only and is not intended for investment advice.

Picture from Thymus on Pixabay

Leave a Comment

Your email address will not be published.