According to trademark applications from the United States Patent and Trademark Office (USPTO), American rapper Ye (known as Kanye West) is entering the world of irreplaceable tokens (NFT) and the metaverse. Recording producer Mascotte Holdings Inc. filed 17 trademarks, and parts of the trademark summaries describe digital collectibles such as NFT.
Kanye West: “Don’t ask me to fuck NFT… Ask me later”
On Wednesday, trademark lawyer and founder of Gerben Intellectual Property, Josh Gerben, tweets for rapper and musician Ye and his company Mascotte Holdings, submitting new brands. Gerben said: “Kanye West has submitted 17 new trademark applications for his YEEZUS name. The documents show the intention to launch amusement parks with the brand YEEZUS, NFT, toys and others.
Interestingly, West criticized the Indispensable Token (NFT) industry in February, citing that it focused only on creating real-world products. “My focus is on creating real products in the real world. Real food. Real clothes. Real shelter, “West said on Instagram at the time. “Don’t ask me to do a terrible NFT.” However, an Instagram post that shares West’s thoughts on NFT also says “Ask me later.”
West is no stranger to the world of cryptocurrencies, and he once said that Bitcoin advocates “really have a perspective on what the true liberation of America and humanity will be.” At that time, in 2020, West was also running for president of the United States during the election. Applications for trademarks in the USPTO were filed on May 27, 2022, according to the trademark summary.
West’s Mascotte Holdings joins a number of well-known brands that provide NFT and metauniverse trademarks. Companies such as New Balance, Crocs, Urban Outfitters, Walmart, Ralph Lauren and Abercrombie & Fitch have also filed USPTO trademarks related to digital collectibles and blockchain technology. In addition, many other companies such as Samsung, Gap, Adidas, Nike, Hennessy, Coca-Cola and Pepsi-Cola have already launched products for NFT and metaverse.
What do you think of American rapper Ye and his company Mascotte Holdings, which submits NFT trademarks to the USPTO? Tell us what you think about this topic in the comments section below.
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