Backlinks are links that direct potential customers to your website from another website. Also known as one-way or inbound links, they help promote your web pages simply because they link to hyperlinks to your pages from another source. However, the use of quality feedback is crucial. Each law firm must decide whether or not to invest in a feedback strategy.
Feedback often requires working with an outside agency or freelancer to perform ongoing and detail-oriented work. If you hire someone to help you with your feedback, make sure they have experience in this area and in working with legal clients. You will trust this person to choose quality feedback sites and then pursue them on your behalf, so excellent communication and organizational skills are key.
Why feedback is important
Feedback affects SEO and SERP (search engine results page) in the rankings. Google and other search engine algorithms gather information and rank pages using spiders and bots to crawl your site for content and links. Search engines monitor the volume and relevance of all pages linked to your website that affect the ranking of your page. As such, the better your feedback, the better your SERP.
Think of your references as a reference. You want high quality positive links, not negative low quality links that affect Google’s perception of your site. This is the first thing that will help you rank higher in search engines. Feedback from small, poorly rated sites can damage your rankings, while high-profile links will help.
Domain Authority (DA) is an indicator introduced by Moz that predicts how likely a domain is to appear in SERPs compared to its competing sites. Google does not use DA as a ranking factor to decide how to rank websites. This is not an indicator that will increase your SEO ranking in the SERP. However, DA is still an excellent indicator to help you evaluate the performance of your website compared to your competitors.
Receive quality references
If you want your website, pages and blogs to rank high, you need to have a plan for your links. However, you do not need technical skills to gain feedback; rather, it is more about building relationships and networking. The best way to get organic links is with quality content, as another site will only link to you if there is a compelling reason to do so.
Here are some easy ways you can improve your chances of getting quality feedback:
Compose articles, case studies, press releases, blog posts and other content to share
Use infographics, as links can also be from images
Add new blogs often
Set up a Google My Business account
Stay active on social media and always link back to relevant content on your website
Request free listings in quality search directories and directory sites
Make it easier for your audience to share your content with social networking tools and links
If you want to dig a little deeper to get quality feedback, consider these more advanced methods:
Guest in blogs or publishing websites that publish frequently and have a high rating
Make lists of “best x in y” that list the best businesses in a particular field or industry and can gain more exposure and feedback from your law firm
Give podcast interviews to active podcasters
Pay attention to offline links – if another site has already cited you as a source or mentioned you online or in a post, take the extra step and ask them to link to your site or blog
Feedback does not require much time or attention. However, this is something to invest in, as it affects your online visibility and ability to reach future customers.