Les Millsthe world leader in group fitness, brought its galaxy of star instructors to London‘s Excel on October 22-23 for a groundbreaking fitness festival attended by over 5,000 fans
LONDON, October 24, 2022 /PRNewswire/ — Fitness fans from all over the world gathered on of London ExCeL Arena last weekend (22-23 October) to celebrate the return of live training with one of the biggest group exercise events ever staged.
After more than two years of COVID restrictions, setbacks and lockdown-enforced home workouts, LES MILLS LIVE London brought group training back with a bang as over 5,000 people sweated, squatted and lifted their way through the latest THE MILLS workouts led by 250 of the world’s most respected instructors.
As the biggest stop on the fitness brand’s 2022 world tour, LES MILLS LIVE London gave guests the chance to enjoy 10 of the most iconic workouts, including BODYPUMP, BODYCOMBAT and BODYBALANCE. During the two-day event, THE MILLS superstars like Rachel Newsham, Dan CohenKieran Huston, Ben Mayne and Kayla-Blair Fitzsimmons-NoYou took the stage to lead your fans through life-changing fitness experiences.
And the experience won’t be limited to LES MILLS LIVE London attendees. It was the first fitness event to be filmed entirely in VR, meaning a highlights package will soon be available on META’s Quest platform as an immersive Omnifitness experience accessible from anywhere in the world. Users will be able to discover what it’s like to be in the middle of a pulsating BODYPUMP workout with thousands of fitness fans, or even take the stage next to the presenters to break down the latest BODYCOMBAT workout in front of thousands of fellow fighters!
Beyond the stage at LES MILLS LIVE in London, the Athlete’s Village featured VR training areas, charging stations, product activation, and meet and greets with the stars of the show. During the event, this area was headlined by leading electronic artists from the pioneering record label Monstercat, including Bishu, Ellis, Godlands, Punctual, Shingo NakamuraDirt, duck Tony Romera.
Reflecting on LES MILLS LIVE London, Les Mills CEO Clive Ormerod said: “It was amazing to bring people together for the first time in almost three years to celebrate the return of live training with an exciting festival of fitness.
“People really are the beating heart of our movement, so to have instructors, gym operators and users together in a room and get back to what we love was really special.
“As the fitness industry continues to recover, the appetite for authentic social connection is driving people back to live training experiences that provide a sense of community and motivation that can’t be replicated online. Live Fitness is back and bigger than ever!”
CONCERNING THE MILLS
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Les Mills is the world leader in group fitness and the creator of 20 programs available in leading fitness facilities around the world. Les Mills programs include the world’s first group exercise resistance training BODYPUMP™, BODYCOMBAT™ (martial arts), RPM™ (indoor cycling), BODYBALANCE™ (yoga), LES MILLS GRIT™ (30-minute high-intensity interval training) and the revolutionary immersive cycling experience, THE TRIP™. Each workout is refreshed and updated with new choreography and music every three months.
The company was founded by Les Mills – four-time Olympian and head coach of of New Zealand track and field team – which opened its first gym in 1968 with the aim of bringing elite sports training to the masses. today, Les Mills workouts are delivered by 140,000 certified instructors in 21,000 clubs in 100 countries and are available as live, live, virtual and immersive classes, as well as via the LES MILLS+ streaming platform.
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SOURCE Les Mills