LG BRINGING COLOR AND COMFORT TO THE FRIDGE WITH ITS INNOVATIVE MOODUP TECHNOLOGY AT IFA 2022

Unparalleled in design, it features LG’s premier color changing technology a new level of customization to enhance the kitchen experience

ENGLEWOOD CLIFFS, NJ, September 1, 2022 /PRNewswire/ — LG Electronics (LG) is ready to introduce its innovative refrigerator with MoodUP technology, including color-changing LED door panels at IFA 2022 Berlin, Germany (September 2-6). Designed to meet the evolving needs of younger consumers, the new refrigerator cleverly blurs the lines between design and technology. LG’s MoodUP technology allows users to create a personalized lighting scheme for the refrigerator with a wide range of vibrant colors to match their mood or environment. Users can also play music through its built-in Bluetooth speaker to set the tone in the kitchen, whether entertaining a crowd or enjoying a weekday meal.

With its innovative LED door panels, the LG refrigerator with MoodUP technology provides unrivaled interior design flexibility and a new way to create a stylish integrated kitchen. Via LG ThinQ app, users can choose between 22 colors for the upper (refrigerator) door panel and 19 colors for the lower (freezer), giving them the ability to instantly change the ambiance of their kitchen in a creative environment. Users can also customize the appearance of the panels to match their mood by applying different, unique color themes, including Season, place, Healing and Pop. Seasonfor example, uses the tones and shades of nature to represent different times of the year, while Healing evokes a sense of well-being through the use of soft, calming colors, creating a calming space for mindfulness.

In addition to its stunning, changing colors, the new 21 cu. of LG. ft. refrigerator also brings music into the kitchen via a built-in Bluetooth speaker that can be easily connected to a smartphone, tablet, laptop or computer. Users can match their mood – or the current theme of the fridge – with songs from their favorite music streaming apps or from the Music Collection playlist in the ThinQ app. Created specifically to accompany LG’s MoodUp technology, the curated playlist offers 69 songs across seven different themes. Plus, the refrigerator’s LED panels change color in sync with the music, adding a sense of liveliness and fun to users’ daily kitchen routine.

LG’s intuitive new refrigerator also includes several user-friendly features such as convenient and colorful notifications to make life even easier. When the fridge door sensors detect that the fridge or freezer compartment has been left open, the door left open panel flashes repeatedly – ​​notifying users that the door needs to be closed, helping to prevent cold air loss and unnecessary energy consumption. energy. The fridge also includes motion sensors that can detect when someone approaches. Upon detection, the LED panels will flash to welcome guests into the kitchen. MoodUp technology even makes things easier for midnight snacking, as the freezer door glows brighter at night to help you find your way.

With the LED door panels off, the fridge offers a more traditional look in the kitchen with a combination of Lux Gray and Lux ​​White (top/bottom panel respectively). The elegant, timeless finish harmonizes with any decor and evokes the natural, subtle contrast of different colored stones.

The game-changing new model is also LG’s first refrigerator to implement the company’s own On-Device AI chip for smart home appliances. Integrating advanced AI, the module enables MoodUP technology to enhance and extend the user experience with features such as upgraded voice and vision recognition and Wi-Fi and Bluetooth connectivity.

“Incorporating LG’s innovative design and cutting-edge technologies, the new MoodUP refrigerator delivers functionality and convenience, adding a level of lift to the home kitchen while keeping food fresher for longer,” they said Brand Varner, vice president of home appliance product marketing at LG Electronics. “From customizable colors and moods to personalized playlists, this unique refrigerator demonstrates LG’s commitment to expanding and evolving the consumer experience for a better life at home.”

Visitors to IFA 2022 can experience all of LG’s latest innovations, including the brand new refrigerator with MoodUp technology, at the company’s stand in Hall 18, Messe Berlin.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood rocks, n.J., is the North American subsidiary of LG Electronics, Inc., a $63 billion global technology and manufacturing innovator. IN United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems, energy solutions and vehicle components. LG is 2022 ENERGY STAR® Partner of the Year – Sustainable Excellence. The company’s commitment to environmental sustainability and its marketing theme “Life is Good” encompass how LG is dedicated to the happiness of people by exceeding expectations today and tomorrow. www.LG.com.

Media contacts:

LG Electronics USA
JL Avalanche
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Devin Doyle
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770 653 7239

SOURCE LG Electronics USA

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