Live Nation, the world’s leading live entertainment company, today announced Live Nation Next Gen, a new career development program focused on helping young people, mostly blacks and Hispanics, prepare for careers in the music business. Live. Live Nation Next Gen has partnered with the SoLa Impact I Can Foundation at the new, state-of-the-art SoLa Center for Technology and Entrepreneurship in the heart of South Los Angeles, where the organization provides free education to train and inspire future black and brown leaders.
The introductory program includes an intensive 10-week program of courses for local students aged 16 to 21. Each week, students are guided through a curriculum and learned from a variety of industry professionals, volunteer advisory board members and Live Nation executives. Students are involved in various aspects of creating and managing live entertainment, including budgeting, artist relationships, reservations, marketing and tickets. The program is designed to allow young people to go behind the curtain to see how live entertainment comes to life. The program will end with students producing their own youth-led live music festival on June 18 at SoLa Beehive. In addition to gaining this invaluable “behind the curtain” experience of how live entertainment comes to life, each student will win a modest scholarship and receive a share of the festival’s profits.
“So much of today’s music and popular culture is built and nurtured through the work of black and brown artists. It is crucial that our young people are prepared to become leaders, producers, managers, engineers and professionals in the music and entertainment industry, ”said Sherry Francois, CEO of SoLa I Can. “At Live Nation, we found a partner who was also committed to creating a long-term pipeline of talented color leaders in the live music and entertainment industry. It is impressive to see Live Nation’s commitment to ensuring that diversity, equality and inclusion are pillars shaping the future of entertainment and technology. ”
“We saw the opportunity to cultivate a direct path to building a more diverse pipeline for young people in our business by investing and partnering with the SoLa community. We are excited to launch this enabling career training program, “said Ali Harnel, President of Live Nation Women.” We want these children to understand the opportunities they have to work in live music and that Live Nation is a way to to turn them into the next generation of great minds influencing the live music business. ”
Live Nation also funds the creation and construction of a jam room at the Technical Center, where community members can perform, record, train and simply learn music skills, all for free for students from South Los Angeles. SoLa Impact x LN NextGen expands the organization’s existing partnership, while emphasizing Live Nation’s commitment to creating new avenues for diversifying the live music industry.
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About Live Nation Entertainment:
About Live Nation Entertainment Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company, consisting of world market leaders: Ticketmaster, Live Nation Concerts and Live Nation Sponsorship. For more information, visit www.livenationentertainment.com
For SoLa Impact I CAN Foundation:
SoLa I CAN Foundation, 501 (c) 3 NGO SoLa Impact, aims to improve the lives of South Los Angeles residents and break the cycle of intergenerational poverty by providing opportunities for education and economic mobility. The SoLa Center for Technology and Entrepreneurship, powered by Riot Games, is the most modern, first-of-its-kind center in the heart of South Central Los Angeles. SoLa provides the community with technology-based programming, as well as scholarship and career development opportunities for underinvestment communities, to ensure that black and brown Angelenos have greater access to jobs, mentoring and working in the most competitive areas of business. Learn more at www.solaican.org
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