NCET Biz Tips: Matching Art to Improve Your Business


For many, the crossroads between business and art are divided. The paradox of the left and right brains, which we have been entertaining for years, because the difference between logic and creativity has created a wedge that makes it difficult for us to see their similarities. Yet business can learn so much from art. Artistic and business visions are often closely linked, sharing creativity, aspiration and (at times) discomfort, and therefore business can borrow from art.

Tracy Oliver


Learn how to start and when to stop
An experience that most artists can witness is looking at a blank canvas, a tool in hand, without a sense of direction. The hands become paralyzed, considering where to start, despite repeated juggling with each variation of the song. Sitting there for days or even weeks, leaving the vision in the background, while in a similar way small business owners experience the same type of resistance when they take a leap into business ventures. Twisting out of doubt and considering every possibility of failure, ignoring thoughts of success. In the same way that you have to put the first touch of the brush on the canvas, business owners need to make reservations bold. Whether it’s starting a business as a whole, taking a lease with a new lease, starting a new system or process, or offering a new product, business owners need to paint confidently the next steps.
But the second hurdle is understanding when to leave the tools. For both the artist and the business owner, we defend our work from the public until we reach “perfection,” a standard that is simply unfeasible. A key element of artistry and business is learning to relax and let work speak for itself.


“There is no ‘mandatory’ in art, because art is free”– Vasily Kandinsky
If every work of art follows precise rules about what is considered beautiful or technically accurate, it would defeat the purpose of its essence. Art is created to be experienced by viewers, whether they experience it negatively or positively. In the same way, business owners must also choose to accept the same freedom in their work. Some of the most notable businesses have been criticized in early childhood, but remain successful because they dare to take risks. Given your own customer base, what rules can you follow to present your company’s unique services or offerings?


Immersion of Plein
The sterile walls of an office booth or even an artist’s studio can limit our creative scope, leaving us feeling uninspired and stagnant. One way for artists to overcome this is to simply move places to the natural environment. Numerous studies have found that nature has the capacity to enhance creativity and problem-solving abilities. Stroll through Idlewild Park, climb Monkey Rock, relax in the greenery of the arboretum. Our lack of creativity often has less to do with us than the environment we are in, so be sure to take time off the desk to reset.


Loss of self-esteem
As artists and business owners, where the most important asset for our brand is authenticity, it is vital that we never lose sight of the human element in us. Constantly juggling requests from clients, fellow artists, brands and others, while trying to save time for our personal lives … all these things make us compromise with what is really important to us. This not only has a direct impact on the work we produce, but also overshadows our brilliance and desire for innovation. We should always try to wrap our ingenuity, but not compromise our balance.
What brings you back to life? Which media do you feel best with? Is it oil, charcoal, paint, ceramics? Are you a singer / songwriter who has abandoned rock and roll because of classical composition? Indulge in the craft that brings you back to the center.
It may be a cliché, but a painting is worth a thousand words, and integrating art into your business model can not only make your business more memorable, but also help inspire thoughts and ideas that may surprise you.
If you want to be inspired and immersed in the work of local artists, join the Sierra Arts Foundation in celebrating the Sierra Arts Festival in Wingfield Park on Friday, June 25 and Saturday, June 26 from 10 am to 5 pm With art from diversity from environments, including sculptures, paintings, ceramics, jewelry, fiber art and more, the afternoon will ignite the work of both patrons and fellow artists. In addition, the artists themselves are small business owners and will appreciate the support. Visit sierraarts.org for more information.
Tracy Oliver is the executive director of the Sierra Arts Foundation, a non-profit organization that works to protect the arts and artists who create it within a 200-mile radius. Learn more at sierraarts.org.
NCET is a non-profit organization supported by members that helps people explore business and technology. (www.NCET.org)

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