New Holland Construction supports the 7th Urban Art Circuit in Belo Horizonte, Brazil

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New Holland Construction supports the 7th Urban Art Circuit in Belo Horizonte, Brazil

This September, New Holland Construction, a brand of CNH Industrial, supports 7th edition of the Urban Art Circuit (CURA) in Belo Horizonte, Brazil.

CURA covers the city center in art, making it one of the largest public art festivals in Brazil. As of 2017, 22 artworks have been produced on building exteriors and the ground; collectively, they form the largest collection of large-scale mural art produced by a Brazilian festival. Permanent highlights are towering murals painted by Latin American artists and the largest public artwork by a local artist.

This year, the festival once again descends on Raúl Soares Square, featuring artists exploring the inequalities of Brazilian society and the experiences of its LGBTQIA+, black and indigenous population. Its goal is simple: to connect people across languages ​​and territories through art that is relatable and inclusive.

Erika Mihalik, CNH Industrial’s sustainability manager for Latin America, emphasizes the value of supporting projects like CURA: “Investments in activities like the Urban Art Circuit are very important to promote access to different forms of culture. Promoting projects like this stimulates social interaction, social inclusion and feelings of citizenship.”

New Holland Construction invests in social and cultural projects in the communities where it has plants in operation. “We have a social responsibility to contribute to the development and grow together with the communities in which we are located. This year we strengthened our work to promote well-being by expanding our support for cultural projects. In this way, we reinforce our commitment to sustainable development and the democratization of culture,” says Giovanni Borgonovo, Marketing Manager at New Holland Construction Latin America.

In addition to the huge paintings, the festival brings a series of cultural activities to Belo Horizonte. Debates will be held on national and international urban art, and works by independent artists will be displayed at fairs for participants and guests.

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About CNH Industrial
CNH Industrial is a world-class equipment and services company. Driven by its pioneering purpose, which focuses on innovation, sustainability and productivity, the company provides the strategic direction, research and development capabilities and investments that enable the success of its global and regional brands. Globally, Case IH and New Holland Agriculture deliver 360° agricultural applications from machinery to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment supply a full range of construction products that make the industry more productive. The company’s regionally focused brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Flexi-Coil, specializing in tillage and seeding systems; Miller, Application Equipment Manufacturing; Kongskilde providing tillage, seeding and implements for hay and forage; and Eurocomach, producing a wide range of mini and medium excavators for the construction sector, including electric solutions. In a history spanning more than two centuries, CNH Industrial has always been a pioneer in its sectors and continues to be passionate about innovating and driving efficiency and customer success. As a truly global company, CNH Industrial’s more than 37,000 employees form part of a diverse and inclusive workplace focused on empowering customers to grow and build a better world.

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