GoDigital Media Group acquires NGL Collective, co-founded by John Leguizamo with the support of MEP Capital
THE ANGELS, August 1, 2022 /PRNewswire/ — GoDigital Media Group (“GoDigital”), a global media and technology conglomerate focused on community, content and commerce, today announced the acquisition of NGL Collective, backed by MEP Capital, an investment firm focused on media and entertainment.
As part of the acquisition, NGL Collective (“NGL”), the leading US digital media and next-generation Latinx entertainment company co-founded by an actor and activist John Leguizamo and industry leader David Chittel is merging with GoDigital’s mitú, a leading digital media publisher dedicated to inspiring, representing and super serving Latinos in the US. The new entity will retain the NGL Collective name, becoming the nation’s largest 100% Latino-focused digital-first Latino media powerhouse, helping advertisers connect with this coveted audience regardless of age or language preference. NGL will serve a broad network of Latino creative and media partners, reaching US Latino communities through a range of social media and editorial sites, in-person and virtual community events, and published research.
“Latinx media consumption is on the rise. NGL’s expertise in Latinx media solutions and our shared commitment to culturally relevant creativity makes it a great addition to the GoDigital portfolio,” said Jason Peterson Chairman and CEO of GoDigital Media Group. “This acquisition solidifies our foothold in the US Latino media space.”
NGL’s premium Latin video offerings for web, mobile, social and connected TV and ranked #1 on comScore, along with mitú’s community of more than 13 million social followers and web visitors, will provide an unparalleled video experience for consumers and advertisers.
“Hispanics are the largest ethnic group in the US, accounting for 11% of purchasing power, and yet their contributions are consistently excluded in media and entertainment,” said John Leguizamoco-founder and partner of NGL Collective. “With NGL Collective and mitú’s shared commitment to amplifying the voices of the Latino community, our platforms and reach will expand. We will create more opportunities for Latinos in front of and behind the camera to speak directly to our community and influence the way America sees us and how we see ourselves.”
With the combined market presence of mitú brands including wearemitú, somosmitú, FIERCE, crema and Things That Matter and NGL brands consisting of Latina Moms, Hispanic Kitchen and Hispanicize, the new NGL community will represent the largest gathering of Latin American influencers , content creators, entrepreneurs, trendsetters and innovators in the world’s media and entertainment. NGL’s Emmy®-nominated in-house production team will also join forces with mitú’s social content and brand studio team, which operates mitú Studios, a 14,000-square-foot studio in Eastside Los Angeles.
“For ten years, mitú has been building its legacy by creating communities and ensuring that Latino voices are heard. Joining forces with NGL enables mitú to continue building brands, cultural content and experiences that resonate with and represent the diverse Latino community in the US,” said vanessa vigilChief Brand employee, NGL Collective. “It is exciting to bring these companies together in a shared mission, with complementary solutions, and to be part of the leading mitú and NGL brands for the next decade.”
NGL will be led by the current CEO and founder David Chittelwith creative support from partner John Leguizamo. vanessa vigil will be promoted from general manager of mitú to chief Brand employee of NGLs. Ben LeffChief Operating Officer of NGL, Ben De Jesuspresident of NGL Studios, and Joe Bernardchief revenue officer of NGL, will remain in the same roles. Stephen Brookspresident of mitú and Latido Networks, will oversee the integration of the two companies, focusing on strengthening GoDigital’s investments in Latinx media.
“This unprecedented business combination solidifies our mission to be the #1 next generation Latinx digital media and entertainment company in the US,” he concluded David Chittel, CEO of NGL Collective. “The power and influence of US Latinos deserves a company like NGL focused exclusively on connecting advertisers with our desired audience in language, culture and context. The depth of our newly expanded offering, including mitú, makes us far and away the leader in our space.”
Kroll Securities, LLC served as exclusive financial advisor to NGL Collective in connection with the transaction. Frost Miller LLP is serving as legal advisor to NGL and Stubbs Alderton & Markiles LLP is serving as legal advisor to GoDigital. The progress of the GoDigital transaction was coordinated by Zeevo Group LLC.
NGL Collective (“NGL”) is a leading US independent Latin American media and entertainment solutions company connecting advertisers with Latin American audiences across language, culture and context. Decades before it was cool, understandable, or even acceptable to talk about the NGL (New Generation Latinx) majority driving growth in America, the NGL Collective was dedicated to modernizing the way advertisers reach and engage Latinx. As the group that coined the term “New Generation Latinx,” we know NGL best and help advertisers connect with them through our end-to-end offerings spanning NGL Media, NGL Studios, NGL Social, NGL Virtual and NGL Solutions . www.nglcollective.com
About MEP Capital
MEP Capital (“MEP”) is an investment firm focused on opportunities in the media and entertainment industry, providing support to the creative community. Across digital media, music, film and television, gaming, live events and digital media, MEP partners with industry-leading operators to finance projects, acquire assets and invest in businesses. We invest through long-term oriented funds, with committed capital from institutions, family offices and high net worth individuals. www.mepcap.com
mitú is a leading digital media company dedicated to inspiring, representing and super-serving Latinos in the US. As a platform created for Latinos by Latinos, mitú is committed to representing both the collective and unique experiences of Generation 200% – 100% American and 100% Latino – through their multiple touchpoints in video, editorial, social, media and research. www.wearemitu.com
About GoDigital Media Group
GoDigital Media Group (“GoDigital”) is a diversified multinational conglomerate focused on technology-enabled and vertically integrated IP rights management through its operating subsidiaries. GoDigital focuses on the synergy of content, community and commerce across music, video networks and brands. www.godigitalmg.com