PARALLEL REALITY’s groundbreaking technology comes in downtown Delta, Detroit

Delta Air Lines, in partnership with Misapplied Sciences, will launch the first PARALLEL REALITY of its kind beta experience for customers at Detroit Metropolitan Airport from June 29.

This category definition technology debuted at CES for the first time in 2020, it allows up to 100 customers to see personalized content tailored to their unique journey on a single digital screen. Customers who take part in the experience will see personalized flight and orientation information. Each viewer will receive a unique and personalized experience, even when standing next to dozens of other viewers enjoying their own uniquely personalized experiences.

“This technology really needs to be seen in order to be trusted. We can’t wait for customers to experience the ease and convenience they can bring to their travels, especially when combined with the ability to find a route and customize The Fly Delta application, ”Said Ranjan Goswami, SVP – Customer Experience. “The PARALLEL REALITY experience means that customers will no longer have to search for flight and exit information – the personalized travel details the experience provides are a powerful addition to Delta’s digital tools, the airport innovations we have already introduced. employees provide every day. ”

Customers can find this new technology in Hall A of the McNamara terminal, just after the security checkpoint. Customers leaving DTW will be able to experience the mind-boggling technology and share their contribution directly with Delta, as the airline seeks to understand its efficiency in the real world before potentially expanding to other airports.

How to experience the exhibition:

  • After passing through the Detroit security, customers will see the PARALLEL REALITY display near the Delta Sky Club (Hall A, McNamara Terminal).
  • To begin the experience:
    • All customers are welcome to interact with the experience. Passengers with tickets can simply scan their boarding pass.
    • Customers recorded in digital identity through the Fly Delta application can activate face recognition in the exhibition pavilion.
  • Using multi-view pixels and proprietary technology, the PARALLEL REALITY experience allows each customer to see customized language-only messages as they pass the digital screen.
    • Personalized messages include custom route search, flight information, or boarding time updates.
    • This experience will always be included and customer information is not stored.

For the first time, PARALLEL REALITY technology caught the eye of experts at The Hangar, Delta’s innovation hub. Delta saw the opportunity to use this revolutionary innovation to transform the airport experience, allowing seamless, personalized travel as customers navigate from the curb to the port.

“The spirit of innovation is the driving force behind Delta. We are constantly looking for ways to innovate to meaningfully improve the customer experience, ”said Matt Muta, Vice President of Innovation. “With PARALLEL REALITY technology, we saw an opportunity to transform another aspect of the trip to the airport into a seamless, personalized and completely unexpected one.”

The PARALLEL REALITY experience is based on Delta’s efforts to modernize the on-site travel experience. In early 2021, Delta partnered with the Transportation Security Administration to introduce the first digital-to-door internal identity experience in Detroit, allowing customers to use face recognition technology and their passport number and membership. TSA PreCheck or Global Entry to pass your day on a hassle-free trip. Since then, digital identity technology extended to Atlantaand new, modern Delta terminals in LAX and LGA now it also boasts of technology.


Delta’s digital identity experience is expanding to Atlanta, offering customers a more efficient way to navigate the airport – without showing a paper boarding pass or a physical government ID.

In Detroit, eligible digital identity customers will be able to enable face recognition when they approach the PARALLEL REALITY screen; the camera will recognize the customer to personalize his information for an even richer experience.

TSA facial recognition


Delta customers in Detroit can use their passport number and TSA PreCheck® or Global Entry membership as a digital identification number.

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