BENTONVILLE, Arkansas, August 15, 2022 — Walmart is taking its membership offering to the next level by adding a new streaming benefit. Walmart+ will soon be available to members with an added bonus – a subscription to Paramount+ Essential at no extra cost.
Walmart+ members will be able to stream premium entertainment as a benefit for the first time as part of their membership starting in September. The Paramount+ Basic Plan will give Walmart+ members access to the breadth of highly popular Paramount+ content from acclaimed original dramas like 1883 and Star Trek: Brave New Worlds to the world’s most popular preschool franchise, PAW Patrol , to recent hit movies like Sonic the Hedgehog 2, to live sports.
The benefit of the streaming service becomes yet another way Walmart is uniquely positioned to give members more for less with Walmart+, whether in the store, at the gas pump, of groceries, listening to music, and now and when they watch their favorite movies and shows. Walmart+ will remain $98 per year or $12.95 per month and will include the $59 value-added Paramount+ Essential Plan subscription.
“We know that Walmart+ provides members with real value for every day of their life, from grocery shopping to filling up their gas tank and more,” said Chris Craciolo, senior vice president and general manager of Walmart+. “With the addition of Paramount+, we are demonstrating our unique ability to help members save even more and live better, while also providing entertainment for less.” Eighty-five percent of US households use streaming services1 and Paramount+ has premium content and broad appeal that our members are looking for – like Walmart, they have something for everyone. We’re excited about the launch and what’s next for Walmart+.”
“Paramount has enjoyed a close relationship with Walmart for years, and Walmart customers connect with Paramount’s beloved brands, content and characters every day through a range of consumer products available in Walmart stores,” said Jeff Schultz, Chief Strategy Officer and Chief business development officer, Paramount Streaming. “Now, combining Walmart’s extensive nationwide reach with Paramount+’s broad and popular content, which offers something for everyone, is a unique opportunity to expand our partnership. Together, we will provide Walmart+ members with the full breadth of Paramount+ programming.”
Walmart has consistently evolved to provide what matters most to members – as a result, Walmart+ has seen positive member growth every month since launched in September 2020. Most recently, the retailer combined its At home service on Walmart+ to create efficiencies for members. As members look for more ways to save money, they can now consolidate some of their subscriptions and get entertainment through the membership.
For more information on becoming a Walmart+ member, please visit walmart.com/plus.
Walmart Inc. (NYSE: WMT) helps people around the world save money and live better – anytime, anywhere – in retail stores, online and through their mobile devices. Each week, approximately 230 million customers and members visit more than 10,500 stores and clubs under 46 banners in 24 countries and e-commerce websites. With fiscal 2022 revenue of $573 billion, Walmart employs approximately 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and job opportunities. Additional information about Walmart can be found by visiting corporate.walmart.comon Facebook at facebook.com/walmart and on Twitter at twitter.com/walmart.
Paramount+, a direct video-on-demand and live streaming digital subscription service, combines live sports, breaking news and a mountain of entertainment. The premium streaming service features an extensive library of original series, hit shows and popular movies in every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home for unparalleled sports programming, including every sporting event on CBS, from golf to football to basketball and more, plus exclusive streaming rights to major sports venues, including some of the world’s biggest and most popular soccer leagues. Paramount+ also gives subscribers the ability to stream local CBS stations in the US in addition to the ability to stream CBS News Streaming for 24/7 news and CBS Sports HQ for sports news and analysis.
For more information on Paramount+, please visit www.paramountplus.com and follow @ParamountPlus on social platforms.