Patrick Mahomes stars in Coors Light ad, works around NFL rules

1. In one of the most archaic and nonsensical rules in sports, NFL players are not allowed to appear in advertisements or commercials drinking beer or directly promoting beer. In fact, NFL players have only been allowed to appear in beer commercials since 2019.

However, Coors Light and Patrick Mahomes have found a way around this detail. A clever new ad featuring the star quarterback dropped Tuesday and immediately acknowledges that Mahomes can’t endorse the alcoholic product.

The place isn’t for Coors light beer, though. This is for a real Coors light. Like with a flashlight. But Coors Light’s branding was prominent and aggressive throughout the one-minute ad, achieving exactly what the beer company wanted.

Leave a Comment

Your email address will not be published.