PURCHASE, New York. – PepsiCo, Inc. announced several changes in leadership in its North American units.
From July 1, there will be a new president of PepsiCo Foods Canada (PFC), a new president of the Gatorade Performance (GPP) portfolio at Pepsi Beverages North America (PBNA), and a new chief client and chief marketing officer at Frito -Lay North America ( FLNA).
Rachel Ferdinando, currently Chief Marketing Officer of Frito-Lay US, has been appointed President of PFC. In her new role, Ms. Ferdinando will oversee PFC’s human resources, finance, customer development, on-site sales, marketing, supply chain, IT, research and development, food services and transformation.
During her five years at PepsiCo, Ms. Ferdinando focused on end-to-end marketing leadership and portfolio transformation. Prior to joining PepsiCo in 2017, she was vice president and global leader in the family care sector at Kimberly-Clark Corp. She has also held various global marketing and general management roles at GlaxoSmithKline, including Managing Director, Vice President and General Manager of Operations in Malaysia and Brunei, as well as Vice President and Global Business Leader at Digestive Health.
Kara Keating, currently president of PFC, joins FLNA’s business as a lead. In her new role, Ms. Keating will lead the sales function, overseeing the strategy, sales planning and commercialization of the US Frito-Lay customer sales organization responsible for retail, e-commerce, PepsiCo customer teams, business units. for the Spanish language and the food business.
Since joining PepsiCo in 2004, Ms. Keating has held increasing positions in customer development and field leadership throughout Canada.
Mike Del Pozzo, currently CEO of Frito-Lay US, will return to PBNA as president and general manager of GPP, which includes Gatorade, Propel, Muscle Milk, Evolve and current and future innovation portfolios. In this role, Mr. Del Pozzo will lead the business, focusing on sales, customer management, brand building, strategy and customer and customer engagement through innovative portfolio plans and dynamic marketing, a leading leader in the category.
Mr. Del Pozzo’s 20-year career at PepsiCo includes many leadership roles in the business. Prior to his current role as CCO at Frito-Lay US, he was Senior Vice President, Commercial Planning at PBNA, responsible for revenue management, e-commerce, and innovation planning and management. Prior to that role, he was senior vice president and general manager, managing PepsiCo Kroger’s business. Mr. Del Pozzo has worked in all PepsiCo business units, including: PBNA, Quaker Foods North America, FLNA and PepsiCo global.
Brett O’Brien, currently general manager and senior vice president of GPP, has been appointed CMO of Frito-Lay US. In his new role, he will lead all marketing initiatives, overseeing brand marketing, innovation, strategic insights, design and media.
For more than a decade, Mr. O’Brien has managed the Gatorade and Propel brands and expanded his portfolio to include Muscle Milk, Evolve and other breakthrough innovations that meet the needs of athletes. He previously ran the MTN DEW brand, the Sierra Mist brand and Pepsi’s flavored soft drinks. Since joining PepsiCo in 2001, he has held marketing roles in the fields of juices, energy, lifestyle programming and Pepsi Music.
Earlier in his career, Mr. O’Brien held positions in sports marketing at Advantage International (now Octagon Sports) and Northwest Airlines.
“We believe in consistently providing our leaders with new opportunities for expansion and growth,” said Stephen Williams, CEO, PFNA.
“By promoting these four top talents in new roles, we are raising the next generation of PepsiCo leaders,” added Kirk Tanner, CEO, PBNA.