Priyanka Chopra-Jonas and Nick Jonas have made their first investment in the fashion industry in the luxury fashion and sportswear brand Perfect Moment. The brand, born in Chamonix in 1979, created for extreme sports competitors, has evolved into a luxury sportswear brand that has become an iconic staple of winter wear. Perfect Moment’s rise in popularity comes from its emphasis on women’s clothing being fashionable and functional for skiing and surfing. This is the first time the pair have entered into a business partnership together within the fashion industry, combining their entrepreneurial experience and passion for skiing and the outdoors. Having worn the brand for years, Chopra-Jonas and Jonas are loyal fans of the Perfect Moment brand. The power couple, who share the same ethos as Perfect Moment, will play an essential role in the brand as it expands its global footprint to enter new markets in Asia and the Middle East, and continues to grow in its biggest markets, including the UK kingdom and the United States.
In 2010, Jane and Max Gottschalk took ownership of the brand and developed the function in the ski and surf worlds. They were responsible for transforming the brand in high fashion markets combined with influencer marketing that created a cult following for their iconic ski suits. The Perfect Moment collections unite the extreme demands of nature with the world of fashion and can be found at Selfridges, Net-A-Porter, Matches, Saks Fifth Avenue, Neiman Marcus, Bloomingdales and FWRD. Chopra-Jonas and Jonas have been avid users of the brand for the past few years. Although Chopra-Jonas didn’t grow up around ski culture, when she meets Jonas, he introduces her to the lifestyle and she instantly falls in love. Part of what she loved was the fashion that came with the culture that included Perfect Moment. “Growing up in India, I wasn’t exposed to ski culture and I didn’t understand what that culture was like. Nick and I both loved the mountain culture, but I didn’t ski until I met him. I really enjoyed the outfit more than the actual skiing. I indulged in a lot of ski wear and most of those items were Perfect Moment,” she shared.
The opportunity for the Jona’s to invest in Perfect Moment happened organically. Last year, the Gottschalk family and the Jonas family sat down for dinner together in London, the couples shared their natural love of skiing and, of course, the Perfect Moment. This led to a natural conversation about how Chopra-Jonas and Jonas could be more involved with the brand as advisors and investors. “Having Priyanka and Nick as investors was a no-brainer as we develop the brand to expand into new markets such as the Middle East and Asia. We are truly excited to collaborate with them on their entrepreneurial and creative expertise as we reach new audiences,” shared Jane Gottschalk.
One of Chopra-Jonas’ initial draws to the brand was not having to choose between looking great and performing at the highest level, “to me that’s a consumer need that Perfect Moment not only understands but is embedded in the spirit of this brand. I am proud to be a strategic investor and advisor to such a bold and trend-setting company.” Her husband, Jonas, echoed the sentiment: “The perfect moment hits the mark on how style and performance go hand in hand. It’s my first choice and in our role we think other ski and surf enthusiasts around the world will appreciate the fashion and functionality of this brand.”
In addition to reaching new audiences, Gottschalk plans to collaborate with Jonas to bring back the focus on menswear at Perfect Moment. “For the past decade, we’ve focused primarily on womenswear, but we want to bring menswear back to the fore with the help of Jonas.” In the coming year, the brand expects to expand to new retailers and markets, while adding new verticals.