Destructive technology can help emerging and underserved countries become technology leaders, says Rakuten Symphony Marketing Director Jeff Hollingworth, as the company targets such markets in an effort to work with more than 100 customers worldwide.
Hollingworth highlighted the Middle East and Africa as regions where the company, focused on Open RAN by Japanese mobile operator Rakuten Mobile, is “heavily invested and interested” as these markets are more likely to adopt something new faster, which you can help them [become] technology leaders. “
He suggested that it was easier to do “something destructive if there is unhappiness … if you can’t do the simple thing.”
According to the executive, some emerging markets are optimistic that they could become leaders, even though they have been underserved so far – all because of what technology can unlock. “Technology is a tool” that can help transform your country to be completely different … [to] surrounds the legacy of what exists in the Western world. “
Hollingworth also sees a greater opportunity for destructive technologies to play a role and make a difference in markets that are lagging behind in implementing technologies such as 5G. There is an “advantage in lagging behind” in some respects, and those who see the opportunity to surpass some inherited realizations are usually willing to take more risks and be at the forefront of new technological developments, he said.
The company’s ultimate goal is to “bridge the digital divide for all” by connecting 3 billion unrelated people worldwide with the right cost-effectiveness and operational scale, and closing the digital divide in developed markets.
“Everyone is right that connectivity must be available to allow people to be what they could be,” Hollingworth said. The lack of connectivity “should not be the reason you can’t participate” in the digital society, he added.
This is all very well, but how far has the Rakuten Symphony gone in its quest to save the world from digital despondency?
So far, it has partnered with 1 & 1 to build and launch Germany’s fourth mobile network – an Open RAN-based 5G network – and has also signed a deal with AT&T to develop solutions within Rakuten’s Symworld platform aimed at network planning and planning. accelerate implementation. Also in the US, Dish Network, which is about to launch an open RAN-enabled 5G network, is using the New Age Provider Observer Framework (OBF) to operate and optimize its 5G network through artificial intelligence (AI) and machine training (ML) opportunities. Rakuten also recently used collaboration with MTN for 4G and 5G Open RAN trials in Africa. (See MTN draws on the Rakuten Symphony for its latest Open RAN move.)
The company also noted that of the 110 potential customers it has currently identified, there are now 13 existing deals, seven are in the process of closing and another 24 are in the offer phase, although it did not name any: 44 current commitments in the industry.
Hollingworth noted that another priority area for the company is to attract younger people to join the company, a desire that can be difficult to fulfill in an industry that often struggles to attract those of the younger generation.
“Now at Telecom I think our bigger problem is retirement,” he added, adding that “not enough young people want to work there.” So we are passionately investing in Rakuten Mobile and Rakuten Symphony to get young, promising talent to join the telecom – but to do it in a new way, to do it the way an internet company should do it, not how an industrial company did it, “he added.
According to him, the telecommunications industry can make “a really positive change for people, in a country, on a very deep human level.” The sector can therefore be seen as enticing, as it allows the “most promising people” to help modernize technology, build new services and improve people’s lives: As Hollingworth put it, there is never a “shortage of new things” to do. “
He argues that designing the “next generation of telecommunications” is incredibly valuable to people and is the “secret to building a sustainable world” instead of getting a job at a “start-up company that may want to make another cryptocurrency” that consumes a lot energy.
In terms of environmental sustainability, Hollingworth recently called for a “pragmatic” approach in the telecommunications industry if he wanted to objectively assess the impact of the industry on the planet. (See Rakuten Symphony presents a pragmatic approach to the sustainability of telecommunications technology.)
– Yanitsa Boyadzhieva, Deputy Editor, TelecomTV