GRAND RAPIDS, Mich. (WOOD) — One of West Michigan’s fastest growing businesses is trying to make its mark in the sports world. Acrisure secured the naming rights to what is currently called Heinz Field: the home of the Pittsburgh Steelers.
The news was first reported on Monday morning by KDKA-FM and confirmed by other local news outlets. The terms of the deal were not disclosed.
It’s not often these days that the internet agrees on things other than the name Akrisure Stadium was almost unanimously rejected by Steelers fans. On Twitter, “Guigi” said, “I’ll be six feet in the ground before I ever say the word ‘Acrisure.'”
Twitter user Corkedbats said, “This is the worst thing to happen at Heinz Field since Bane,” referring to the scene in The Dark Knight Rises where Batman’s nemesis destroys the stadium.
Based in Grand Rapids Accrisura is an insurance and financial services company founded in 2008 by Greg Williams. Since then, the company claims to have generated more than $3.8 billion in revenue with more than 1,000 businesses and in 14 countries.
The stadium opened in 2001, with the naming rights sold to Heinz, a popular food processing company in Pittsburgh. Prior to the opening of Heinz Field, the Steelers played at Three Rivers Stadium, sharing the field with MLB’s Pittsburgh Pirates from 1970-2000.
On Sunday, several news outlets in Pittsburgh announced that Kraft-Heinz will not extend its naming rights deal with the football team. According to Pro Football Talk, Heinz paid $57 million for the 20-year naming rights deal that was signed in 2000. But now naming rights are worth a lot more. SoFi Technologies, which owns the rights to the Los Angeles football stadium where the Rams and Chargers play, is paying $20 million a year in a 20-year deal.
The naming rights deal is expected to be officially announced Tuesday by Steelers management.