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Consolidated Concepts created the banner and table used for the open-air LGBT community center in San Diego. The photo was provided by the LGBT community center in San Diego

Following in his maternal grandfather’s footsteps is not the plan Todd Casino had in mind for his career, but for more than 20 years, the San Diego-born native has partly “copied” what worked for nearly 70 years. -year-old company of his family.

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Cazin owns and operates Consolidated concepts since 2002, a company that helps businesses with their needs for commercial printing and promotional items.
The company, which prides itself on being “your shared printing resource,” helps customers connect with suppliers, screen printers, embroidery clothing and graphic designers. It also helps with the needs of mailing, offset printing and helps with design ideas.


Consolidated Concepts specializes in printed items for customers – displaying company logos and business mantras on popular items such as pens, magnets and business checks, as well as shirts, banners and vehicle covers. But personalized puzzles, tools and jewelry are also part of the company’s offerings.


“I’ve never seen myself in this business,” said Mira Mesa, a 1993 graduate. But I definitely inherited the entrepreneurial gene from my grandfather. And here I am going the same way. “


Kazin’s grandfather, Frank Reed, and later his grandmother, Gwen Reed, ran a company that still operates today, Capitol Blue Print. Launched in 1954 in Springfield, Illinois, the company was originally a single-machine operation, but later expanded to include color, Xerox, large color, black lines and finishing services.


Prior to graduating in 1998 from Cal Poly San Luis Obispo, where he specialized in graphic communications and focused on print management, Cazin was even an intern at his grandfather’s company. Cazin said he had worked for other printing companies for several years, but got bored of sales and decided to start a business for himself in 2000.


Working with the LGBT community


A large and important part of his business has become working with local companies for lesbians, gays, bisexuals and transgender people. He said that when he first moved his office from Scripps Ranch to the heart of the Hillcrest area, it coincided with the time he said he was “coming out of the closet”. He said he joined the LGBT Chamber of Commerce in 2008 and became more involved with the LGBT community.


“It was around this time that I started connecting with non-profit graphic designers from places like Mama’s Kitchen and Serving Seniors,” Kazin said. “Even now, most of my clients are non-profit organizations. I started working with an LGBT community center. The LGBT community has helped me make a name for myself and made me feel more comfortable in my business. “


Cazin said he works remotely and off several sites before the COVID-19 pandemic, and his “ultimate plan” is to create a workspace called where people in the LGBTQ + business community feel safe and find business-oriented services. and cooperation partners.


“It would be a place where people could do their business and be around other people running their own business,” he said. “There will also be a program for entrepreneurs who want to start their own business but don’t know where to start.” .


In an age when society seems to be in love with the Internet for communication, Kazin said his family’s printing business in Springfield is still strong after more than seven decades. Cazin found that despite the ease of email, people still appreciate the printed word.


“I’m all about communication,” Kazin said. “I make mail several times a year because people like to go to their mailbox and receive a letter. I remember that on Valentine’s Day, when we were little children, we gave Valentine’s Day cards and we all liked them. So, in February, I’m printing cards that say, “We love you as a customer.” And on Thanksgiving, I’m sending “Thank you for your business” cards, and here’s a $ 10 gift card. I almost always get an answer. ”

Consolidated concepts
FOUNDED: 2000
Chief Executive Officer: Todd Kazin
HEADQUARTERS: San Diego
BUSINESS: Commercial printing
EMPLOYEES: 1
WEBSITES:
ytpr.com and ytprpromo.com
CONTACT: (619) 295-9877
Remarkable: Cazin is a second generation in San Degan, whose father graduated from Mission Bay High School.

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