The first deal of its kind in Spectrum’s 26-year history further expands the agency’s capabilities after successive years of double-digit growth.
WASHINGTON, June 7, 2022 / PRNewswire / – Spectrum Science, an independent integrated marketing, communications and media agency hyperfocused on health and science, today announced the acquisition of Sonic Healthcare Ltd., a strategic agency that applies the science of storytelling to transform corporate and brand communications. The SONIC team will join Spectrum as a SONIC Story Lab, creating compelling, emotional stories and creative, innovative activations that connect with the audience, keep it engaged and stimulate meaningful action.
“We are excited to welcome SONIC Health to our team. Science and storytelling have always been at the heart of our work at Spectrum, and with the launch of SONIC Story Lab, we have improved our ability to support brands throughout their lifecycle with strategy – the first approach to game-changing content and activation. ” they said Jonathan Wilson, owner and CEO of Spectrum Science. “Spectrum will continue to pursue strategic opportunities like this one to improve our capabilities to meet the demands of a fast-growing industry and media landscape.”
SONIC Health was co-founded in 2013 by Fabio Gratton and Ross Feterolf, veterans of the healthcare marketing industry, who saw an opportunity to use strategic storytelling to create innovative and meaningful connections between clients and their audience. With this acquisition, Fetterolf will join Spectrum as EVP and head of SONIC Story Lab. Gratton will continue to work as a consultant, helping to advise on the work of selected clients.
“Telling a connected, compelling and concise story is more important now than ever – and joining Spectrum not only gives SONIC a bigger stage, but also significantly improves the breadth and depth of the stories we can tell,” Gratton said. .
In addition, this acquisition brings incredible talent and depth of experience to the Spectrum team, including an experienced strategist and partner of SONIC Health, Alex Walterswho joins as Senior Vice President, as well as the full team of SONIC experts in the field of advertising, digital strategy and creative story production.
“The rules for storytelling are the same for Spielberg or SONIC Health,” said Feterolf. “Telling stories in healthcare is extremely important because they have the potential to affect so many lives. Our partnership with Spectrum offers the opportunity to combine their deep scientific experience with our passion for the science of storytelling, expanding the reach and resonance of our customers’ and communications brands. With so many factors competing for people’s attention, we need to bring more Hollywood to healthcare “.
The acquisition of SONIC is the first of its kind for Spectrum in the agency’s 26-year history and comes after a year of record revenue in 2021. Funding for the acquisition was provided by Monroe Capital.
About SONIC Health
SONIC Health is a private marketing company in the field of life sciences. Professional strategists, reputable innovators and storytellers at heart, SONIC Health is made up of veterans from major agencies offering traditional agency services that focus on the story their clients want to tell the world. For more information, visit SONICHealth.com.
About Spectrum Science
Spectrum Science is an integrated marketing, communication and media agency like no other. An independent agency with a full range of services with end-to-end capabilities, the Spectrum team is an expert in science focused on strategic engagements with our audience. We use human-oriented insights, motivating creative, innovative storytelling and technology, to reach the audience where they are, with the content they need and want. Spectrum offers global reach as a US partner and chairman of Global Health Marketing & Communications (GHMC). For more information on how Spectrum goes beyond the scientific quo, visit www.spectrumscience.com or follow @SpectrumScience on Twitter.
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SOURCE Spectrum Science