STRIVE closes $ 6 million in funding to accelerate growth

BOTHELL, Wash .– (BUSINESS CHP) – STRIVE, the only platform proven to optimize muscle performance for elite athletes and teams, announced today that it is closing $ 6 million in Serie A funding. The round was led by Future Communities Capital, involving investors, including SeaChange Fund, SeedtoB Capital, Jas Ventures, Gaingels, Founders First, Macnica Investment Partners, fama Ventures, Biosphere Investment Group and Thinkuvate. The round also featured Jonathan Taylor of the Indianapolis Colts and former trophy winner Heisman, an NFL and Ohio State University defender Troy Smith. Future Communities Capital Managing Director Rohit Gupta has joined STRIVE’s board of directors.

Over 215 professional and collegiate athletes and teams in the NFL, NBA, NHL, MLB, MLS, EPL and NCAA use STRIVE to achieve and maintain top results with the most accurate and applicable muscle data in the industry. STRIVE will use the financing to build sales and marketing to accelerate and scale the growth of its athletic and military clients, while helping the company advance its efforts in the industrial sector.

“At Future Communities Capital, we are looking for unique ways to improve legacy industries, and we are impressed with STRIVE’s ability to help elite athletes and teams strive to improve,” said Future Communities Capital Managing Director Rohit Gupta. “We see tremendous value in optimizing human productivity – whether in the field or for other applications, and we are excited to join STRIVE on their journey.”

STRIVE’s partnerships with athlete investors, including Jonathan Taylor and Troy Smith, will help the company continue to innovate to help elite athletes and teams achieve and maintain top results. Taylor is coming out of a season in which he leads the NFL in fast-paced and versatile yards. Troy Smith is a legendary quarterback for Ohio State University, where he won the Heisman Trophy in 2006.

Many professional and large collegiate sports organizations, including the NFL’s Baltimore Ravens and Kansas City Chiefs, MLS’s Orlando City SC, Leicester City and Manchester City of the English Premier League, the University of Kentucky men’s basketball program, and the U.S. Air Force already use STRIVE to optimize performance.

“As a professional athlete, I have used countless technologies to help me find an advantage. STRIVE was the first to help me understand my physiological tension, fatigue, and efficiency, which helped me play faster and harder, ”said Jonathan Taylor, NFL’s leading striker for the Indianapolis Colts. “I’m excited to partner with STRIVE and see how they can continue to help me and other athletes safely push for top results.”

Today’s funding brings the total of STRIVE, raised to $ 10.5 million. As part of its aggressive growth strategy, STRIVE will continue to invest in and stimulate innovation in the athletic and military markets, while building its capabilities for industrial applications.

“At STRIVE, we are extremely proud of our experience in helping athletes and teams optimize performance, but this is just the tip of the iceberg,” said Nikola Marvalevic, founder and CEO of STRIVE. “We will use this funding to improve our work with some of the world’s greatest athletes, while building new uses that will help STRIVE achieve significant growth and scale. It is an honor for me to announce today’s funding and the next chapter for STRIVE, as we continue to grow and influence how people move. ”

For more information about STRIVE, please visit


STRIVE provides the only platform proven to optimize muscle performance for elite athletes and teams. Through its own algorithms and sensors that seamlessly integrate into any compression garment, STRIVE provides the most complete, accurate and applicable data for athletes to always compete with top results. Founded in 2016, STRIVE currently works with teams from the NCAA, NFL, EPL and MLS, along with the US military. For more information, visit or follow STRIVE at TwitterLinkedIn and Instagram.

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