Albert AI technology for creative optimization generates 800% return on ad spend

With ad creative optimization that depends on user biases such as bold headlines, image and color preferences, etc., Zoomd’s proprietary Albert AI technology enables true creative optimization driven by real-time creative performance in products , advertisements, campaigns and market segments. VANCOUVER, British Columbia, January 26, 2023 /PRNewswire/ — One of the latest areas of marketing … Read more

FTC Revises and Expands 25-Year-Old Health Product Advertising Compliance Guide – Health

06 January 2023 Jones day To print this article, all you need is to be registered or logged in to Mondaq.com. On December 20, 2022, the FTC announced the launch of its Health Product Compliance Guide1998 update of the manual, Dietary Supplements: An Advertising Guide for the Industry. Like the 1998 version, the revised guidance … Read more

New Braunfels ISD’s Lamar Elementary Teaches Christmas Market Business Basics | Community alert

From strategic marketing placement to cost of goods and materials, every good business owner knows the secret to running a successful enterprise. Lamar Elementary’s little entrepreneurs put those skills to the test Friday during the annual Christmas Bazaar, selling handmade goods to learn how far they can stretch a dollar and still make a profit. … Read more

How Silicon Valley, Madison Avenue are reshaping the world of advertising

The Covid years have made many organizations finally realize how important digital transformation is to the future of their business. This includes how companies market their products and services to other businesses. But now the ad business is undergoing a rebalancing, with firms bringing together the best of digital with the physical world of customer … Read more

How Silicon Valley, Madison Avenue are Reshaping the World of Advertising

The Covid years have made many organizations finally realize how important digital transformation is to the future of their business. This includes how companies market their products and services to other businesses. But now the ad business is undergoing a rebalancing, with firms bringing together the best of digital with the physical world of customer … Read more

BBB Column: Be on the lookout for fake custom products | Business

Looking for the perfect gift? A gift with the recipient’s name or monogram is sure to make someone feel very special. But wait. The BBB Scam Tracker has received numerous reports from people whose purchases ended up being far different from what they thought—if they arrived at all. “A personalized item can seem like the … Read more

Are Young Richland County Business Owners Growing Up? | Solutions

Editor’s note This is Part I of a 2-part series on Richland County’s Young Entrepreneurs. MANSFIELD — The smell of cinnamon and hints of 50 different teas greet guests at 101 N. Main Street. Indie rock or classic R&B blasts from the speakers, and 3rd Cup Tea owner Braxton Daniels offers tips on which teas … Read more

Junk removal with Picker-Uppers continues to grow | Business

About 15 years ago, New Ulm native Justin Keach moved to the Seattle area and was hired by 1-800-GOT-JUNK, a Canadian residential and commercial junk removal company. Working as a team, he and his colleagues spent their workdays cleaning houses. Not long after, he moved to Washington, D.C., when he had an idea that clicked … Read more

Buff City Soap among several new local businesses | Business

A fast-growing handmade soap business just opened a Mankato store in the strip mall that includes Old Navy and Michaels. Buff City Soap sells a variety of plant-based soaps and other products that are made daily in-store. Franchise owner Chris Myers said this is his 11th store, with the other 10 in Iowa. “There’s been … Read more

Regulators approve granite countertop business in north Amherst

A special permit exception for a business selling granite countertops at an auto shop near the intersection of Virginia 151 and US 29 in northern Amherst County recently received approval from county officials to proceed. Inmer Estrada, the applicant who currently lives in West Virginia and who plans to move to the county, sought a … Read more