A breakup of Google’s advertising business would change the $500 billion industry

Google has spent the better part of two decades building the world’s most powerful digital advertising machine. Cracking it would send shockwaves through the $500 billion online ad market. If the US government wins the antitrust case it filed last week, so will Alphabet Inc. GOOG 1.56% should an Internet company spin off technology to … Read more

A breakup of Google’s advertising business would change the $500 billion industry

Google has spent the better part of two decades building the world’s most powerful digital advertising machine. Cracking it would send shockwaves through the $500 billion online ad market. If the US government wins the antitrust case it filed last week, so will Alphabet Inc. GOOG 1.56% should an Internet company spin off technology to … Read more

How to create a strategic brand

Opinions expressed by Entrepreneur collaborators are their own. At the beginning of each year, entrepreneurs often make New Year’s resolutions without taking the time to develop a strategy for the success of their business in the coming year. By not doing so, these business leaders are missing an important opportunity to strengthen the foundation for … Read more

You need this critical concept to power your business

Opinions expressed by Entrepreneur collaborators are their own. When someone mentions the term user experience (UX) design, do you immediately think of screens and interfaces? Well, that’s part of it all, but the subject goes much deeper than that. Applied in the right way, it can even be critical to your business. In this potentially … Read more

What you need to know before signing a commercial lease

Opinions expressed by Entrepreneur collaborators are their own. When it comes time to start looking for commercial space to rent, there are many things to consider. If this is your first time renting a commercial space, there are certain factors that I recommend knowing in advance before starting your search. 1. Zoning First of all, … Read more

Who’s to blame when prospects don’t convert?

Opinions expressed by Entrepreneur collaborators are their own. When things don’t go our way, it’s easy to point the finger at external factors. We are usually reluctant to admit that we ourselves may be responsible for the undesirable outcome. Business owners—like myself and the dentists I work with—can have a lot of pride and don’t … Read more

5 proven tips to better define your business’s unique value proposition

Opinions expressed by Entrepreneur collaborators are their own. The business world is incredibly competitive – which is undoubtedly why approximately 45% of businesses fail within five years of opening. While there are many reasons why a business can fail, one of the biggest obstacles to success is the lack of a well-defined Unique Value Proposition … Read more

5 Ways to Boost Your Business During a Recession

Opinions expressed by Entrepreneur collaborators are their own. Even though a recession seems inevitable, the “R” word doesn’t have to be something that evokes layoffs, layoffs, and working with a scarcity mindset. In fact, the opportunity to grow is more important to businesses than ever. Because I work with clients who worry about the doom … Read more

New Braunfels ISD’s Lamar Elementary Teaches Christmas Market Business Basics | Community alert

From strategic marketing placement to cost of goods and materials, every good business owner knows the secret to running a successful enterprise. Lamar Elementary’s little entrepreneurs put those skills to the test Friday during the annual Christmas Bazaar, selling handmade goods to learn how far they can stretch a dollar and still make a profit. … Read more

How Silicon Valley, Madison Avenue are reshaping the world of advertising

The Covid years have made many organizations finally realize how important digital transformation is to the future of their business. This includes how companies market their products and services to other businesses. But now the ad business is undergoing a rebalancing, with firms bringing together the best of digital with the physical world of customer … Read more