The partnership gives Nexstar Digital end-to-end access to Teads’ premium advertising platform
LOS ANGELES–(BUSINESS WIRE)–Nexstar Digital, the digital division of Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST), and Teads, the global media platform, today announced a new exclusive partnership to bring Teads’ flagship ad format – inRead ad technology – to Nexstar Digital’s 125 websites and 239 mobile apps.
This exciting new partnership spans the majority of Nexstar Digital’s portfolio, including local station websites and apps, NewsNation and The Hill. This allows Nexstar Digital to scale its online inRead inventory while increasing video and display ad monetization. Nexstar Digital can now leverage Teads’ ad formats with great care, including video and multimedia display, as well as Teads’ market-leading Teads for Publishers suite, cookie-free tools and Studio platform. This partnership advances Nexstar Digital’s clear focus on monetizing its digital media assets with proven ad technology designed to drive direct ad sales, create a diversified revenue stream and increase consumer engagement.
Teads’ inRead technology enables the insertion of advertising content into editorial content without disrupting the user experience. The end-to-end platform offers a suite of cookie-free technologies for publishers and brands, along with a full funnel of solutions from branding to performance marketing. The platform also offers both advertisers and publishers cutting-edge creative technologies at scale, driven by innovations like Teads Studio for creative and machine learning that drive real business results.
Lori Tavularis, Chief Revenue Officer at Nexstar Digital said: “This exclusive deal is the start of a fantastic partnership and we expect a huge response from advertisers. Teads’ InRead Ads will empower our local and national sales teams with a performance-first video solution that strengthens our video ad portfolio. Teads technology creates a sustainable revenue stream for us by monetizing our media properties with high-quality ads without sacrificing the user experience. At Nexstar Digital, we deliver what matters most to our advertising clients – including content, audience, solutions and most importantly, results. Our partnership with Tead’s allows us to further fulfill this commitment to our customers.”
Simon Klein, SVP Publishing North America at Teads, added: “We are really excited about this partnership with Nexstar Digital. Supporting quality publishers is our mission at Teads, and we’re proud to do so here, ensuring that local communities can continue to receive the fantastic, relevant content that Nexstar Digital provides well into the future. Through this direct integration, Teads’ market-leading technology can further drive Nexstar Digital’s revenue and deliver exceptional results for brands.”
Learn more at www.nexstardigital.com and www.teads.com.
About Nextstar Digital
Nexstar Digital, the digital business of Nexstar Media Group, Inc., operates 125 websites and 239 mobile applications, delivering premium and trusted content from Nexstar Media Group’s portfolio of media assets, including 200 owned or partnered local broadcast stations in 116 U.S. markets, NewsNationNow .com, TheHill.com and BestReviews.com. Overall, Nexstar Media Group’s digital assets are top 10 digital news and information in the US, as ranked by Comscore. For more information and the latest news, visit www.nexstardigital.com.
Teads operates a leading, cloud-based, end-to-end technology platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform enables partners to leverage buy-side, sell-side, creative, data and AI optimization technologies.
For advertisers and their agencies, Teads offers a single point of access to buy the inventory of many of the world’s top publishers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach 1.9 billion unique monthly users* in brand-safe, responsible advertising environments, while improving the effectiveness and efficiency of digital advertising transactions.
Teads partners with leading marketers, agencies and publishers through a team of 800+ people in 26 countries.
*Global coverage as of September 2021
Senior Vice President, Sales Marketing
Nextstar Media Group, Inc.
646/408-3110 or [email protected]
EVP and Chief Communications Officer
Nextstar Media Group, Inc.
972/373-8800 or [email protected]
Joseph Gaffoni or Jennifer Neumann
212/835-8500 or [email protected]
Graham Alexander, Global Communications and PR Director, Teads
Zoe Bapti, Senior Account Director, Bluestripe Media